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Social Media is Making the World a Better Place

Written by Aaron Charlie – Mon 29 Jul 2013

Just over a week ago I had a rant about why social media isn't ruining the world, focussing on the reasons social media is said to be spoiling everything from our relationships to our memories and dispelling the myths that have been built up in the last few years.

My heckles had been raised by certain articles on well-regarded sites like the Huffington Post and well... also the Daily Mail. I was wound up I admit. Like this guy:

Maybe I hadn't had my morning coffee (milk, two sugars, if you're wondering) but I responded with a bit of a diatribe.

This week I'm going to take a more positive approach. I've just had a green tea and I got my full 8 hours sleep last night, so I'm going to calmly explain why I think social media is actually making everything a whole lot better.

On our Social Media Course, we explain why social media is so useful and important for business; something I'll expand on later, but there are plenty of other reasons social media really is a force for good. Like how it:

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Social Media Isn't Ruining the World

Written by Aaron Charlie – Wed 17 Jul 2013

It seems like social media is accused of ruining the world on an almost daily basis in news and blogs across the web, for a multiplicity of reasons: it's causing the breakdown of relationshipsbreeding a culture of narcissistic and parasitic youths and shrinking our attention spans to the point that we can barely even finish a senten...

Awful joke aside, this is a serious barrage of allegations to be levelled against what is arguably one of the biggest communication technology developments there has ever been.

And it's just plain wrong. Social media is not ruining your life, my life or the world.

In a lot of ways, it's doing the exact opposite - it's making everything a whole lot better.

Although our Social Media Training focusses on the potential business and marketing uses of social media, it can be used for a whole lot more.

So let's take a look at some of the most often quoted reasons that social media is Satan in technological form and try to debunk these myths.

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Marketing With #Hashtags

Written by Aaron Charlie – Thu 13 Jun 2013

Updated 13/06: Facebook has confirmed it will be rolling out hashtags for users, starting from today.

The latest news out of Facebook HQ (it seems like there's something new every week at the moment!) is that the social giant is considering trialling the use of hashtags, the now ubiquitous topic grouping symbol popularised by rival Twitter.

If Facebook does go ahead with the idea, rumoured to be intended to work alongside the new graph search feature to make topics and conversations easier to find, it will join Twitter, Pinterest, Google+ and its own sepia-soaked photosharer Instagram as a user of the device.

Bearing all that in mind, we thought it would be worth having a refresher in how best to use hashtags for marketing on all the major platforms. Of course to really get to grips with marketing on Twitter, Facebook and the like, our Social Media Workshop is ideal.

If you want to see hashtags in action, follow us on TwitterFacebookGoogle+ and Pinterest.

So how do we go about using hashtags for marketing? Well firstly we need to distinguish between two different ways they are used by businesses across social media:

1/ Using Existing Hashtags

One very simple and popular way to use hashtags for marketing businesses is to find trending hashtags related to your specific niche and use them in your posts.

If for example you write about Project Management, you could use the hashtags #pm #pmot to open up your posts to a wider audience who may be searching for content placed under that grouping.

Going down this route is generally seen to be the 'safest' option when using hashtags but you still need to be careful.

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Getting Creative with Video Marketing on Vine

Written by Craig Charley – Fri 26 Apr 2013

It's the latest social media craze that's getting marketers excited - Vine, the 6-second video app. It's done for video what Instagram did for photos, and like Instagram it has been bought by one of the biggest players in social - Twitter.

What we find absolutely brilliant about Vine (and similar apps) is that is gives marketers with limited budget and technical skill the chance to do something creative.

What you don't need:

A massive marketing budget, full camera crew, expensive video editing software, the technical skill to operate camera equipment and software

What you do need:

A great idea, an iPhone or iPad (Vine isn't on Android yet, but there are plenty of alternatives!)

You also need to be clued up on social media! Unfortunately, it's not as easy as just posting some videos and watching the money roll in. Our social media courses will help you market your brand through social channels using tools such as Vine. Combined with content marketing training you will be ready to make the most of social video.

You may think that 6 seconds is restricting, but that restriction forces you to think - What can I fit in 6 seconds? Think of it as the video version of an elevator pitch.

A 6 second video is a viable way of getting your message across in today's crowded social networks. It's easier to convince a passer by to stop for 6 seconds than for 6 minutes.

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#waitrosereasons - Social media success or #epicfail

Written by Heather Buckley – Fri 21 Sep 2012

The marketing department at Waitrose became a little red faced this week after a Twitter marketing stunt turned viral but not quite the way they had planned.

Users were invited to compete the tweet “I shop at Waitrose because…” using the hashtag #WaitroseReasons.

You can read some of the responses below if you missed them this week. Instead of helping with the companies recent campaign to  to portray itself as an affordable option, it did the opposite, with most responses ridiculing the chains middle-class, upmarket clientèle.

The moral of the story - Have a well planned out Social Media Strategy and be careful what you tweet for.

Look at our Content Marketing and Social Media courses if you need help to make Social Media work for you.


Are you a Digital Marketeer? What do you think - Success or Fail? Leave a comment below :)

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