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Google Analytics Masterclass Training

The course was very easy to understand and absorb the content; some superb guidance and knowledge shown by the tutor Nikki. Look forward to using Google Analytics every day now!

Tom Johnson - ICE PLC

MAKE AN ENQUIRY Download Course Outline

Make sure you're monitoring the right metrics for you with our Google Analytics Masterclass training course. We'll show you how to use the more technical features of Analytics so you can get the most of this powerful tool.

Advanced Google Analytics Training

You'll learn in an environment that ensures you get the chance to use what you're being taught straight away, with a trainer on hand to answer any questions.

As well as offering regular, scheduled courses in Brighton, UK, we're happy to come and train you on site. We could also arrange a private course here if you prefer. To book a course, or to talk to a training advisor, please call us on +44 (0)1273 622272.

This training course teaches you to utilise the more technical and advanced features of Google Analytics to optimise your marketing practices and improve conversions.

You can also take this Google Analytics Masterclass training course with related subjects such as SEOSocial Media & Google AdWords with our Pick 'n' Mix deal.


No previous experience using Google Analytics is required but you should have Admin access to an active Google Analytics account. Please contact us before the course if this is not possible and we will set up a test account for you.

Course Objectives

The Google Analytics Masterclass training course will teach you how to:

  • Understand Advanced Web Metrics
  • Use Google Analytics reports more effectively
  • Implement Advanced Tracking, Tagging and E-Commerce
  • Analyse visitor data to make measurable improvements to click-through rates and conversions

Course Feedback

Great class and great content covered on the course.

Daniel Lee - First Central Insurance Management

The course was optimised to deal with our specific needs requirements, very helpful.

Liam Vickers - Thomas Cook Ltd

Fantastic, insightful and knowledgable. Professionally run with an approachable tutor. I highly recommend.

Claudio Ricci - ICE PLC

Google Analytics Masterclass Training Course Content


  • Successful web analytics approaches
  • Creating a data driven culture


  • Architecture and process
  • Intro: the .js file
  • Managing profiles
  • Review: emailing and exporting
  • Advanced filters
  • Case study


  • What is a cookie?
  • The role of a cookie in Google Analytics

Goals and Funnels

  • Dynamic goals
  • Cross-domain tracking
  • Shopping cart funnels
  • RegEx

Advanced Profile/Filter Combos

  • Segmenting traffic
  • Testing
  • Raw Data profiles & other advanced situations

Advanced tracking

  • Marketing campaign tracking
  • Custom segmentation
  • Event tracking
  • Tracking Flash
  • Outbound link tracking
  • Checkout integration
  • Site Search report

Custom Variables

  • What are custom variables?
  • Working with custom variables
  • Examples of tracking with custom variables

Advanced Reporting

  • Advanced Segments
  • Custom reports

Code Customizations

  • 3rd party developed
  • Unsupported techniques and .js additions or modifications

Introduction to Urchin Software


* Required

For in-company or private training please request a quote


Course Details

  1. Course Title

    Google Analytics Masterclass Training

  2. Duration

    1 Day

  3. Price Starting From

    £544.00 + VAT

Upcoming Dates

Onsite Training

This course can be run in-company anywhere in the world & we can tailor the content to focus on your requirements.

We regularly provide training in London, Manchester, Bristol and all over the United Kingdom.

Who is this course for?

Ideal for web analysts, this course is aimed at those wanted to learn the more advanced Google Analytics tools and techniques.

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ITIL®, PRINCE2®, PRINCE2 Agile®, MSP®, M_o_R®, P3O®, MoP®, MoV® courses on this website are offered by The Knowledge Academy, ATO of AXELOS Limited. ITIL®, PRINCE2®, PRINCE2 Agile®, MSP®, M_o_R®, P3O®, MoP®, MoV® are registered trade marks of AXELOS Limited. All rights reserved.