Measuring Social Media ROI

Measuring Social Media ROI training provides in-depth knowledge about the social media ROI which are used by marketers, business managers and PR professionals to determine the success of their social media campaigns and marketing. The training also provides the understanding about the strategies to deploy a measurement structure. With the help of the Social Media ROI training, the delegates will be able to develop a social media presence, including linkages to strategy, marketing, financial outcomes and communication.  

The delegates will get an opportunity to understand the concepts related to the Social Media & Brand Equity. The training provides complete knowledge about, how to use Social Media ROI Planning and Tools. The delegates will explore the costs and benefits of social media. Throughout the training, the delegates will understand how to plan an adequate measuring strategy and what needs to be measured. The delegates will also understand how to calculate social media ROI.

The delegates will get familiar with how to describe, measure and calculate the ROI of social media. The delegates will be able to understand the basic concepts of social media ROI. The delegates will get to know how social media marketing can affect business from the broader strategy to the sales pipeline. At the end of the training, the delegate will be able to compare their campaigns with other campaigns or even other non-marketing projects in their organisation.


For attending this training, the delegates should have basic knowledge of social media, and at least the delegates have experience in some of the major platforms such as Twitter and LinkedIn.

Course Objectives

After the completion of Measuring Social Media ROI training at Silicon Beach Training, the delegates will be able:

  • Understand how social media is connected to the company strategy
  • Know about the Marketing & Leveraging the 4 P’s
  • Understand Which Sales Model works effectively
  • Understand their Business Vale Proposition: Exploring the 9 Areas
  • Understand the Social Media Planning
  • Plan their Strategy and Balanced Scorecard
  • Understand Cost of Social Media
  • Understand the Benefits of Social Media & Defining the Customer
  • Understand the Lifetime Value
  • Defining the MEV (Media Equivalent Value)
  • Know how social media can affect the company outcomes
  • Understand the Cost of Social Media defined regarding Human Resource & Technology

Who is this course for?

The Measuring Social Media ROI training is designed for below Professionals:

  • Social media professionals
  • Marketers
  • PR
  • Communication managers
  • Entrepreneurs or Business owners

Basics of Social Media ROI

  • What is Social Media ROI
  • Why it should be measured
  • Fundamentals of business: strategy
  • marketing, and sales
  • Nine areas in which social media improves your business
  • The social media plan

Social Media ROI into Practice

  • The ROI of Marketing
  • Costs of social media
  • Benefits of social media
  • Measuring social media ROI in practice



Duration:1 Day

Measuring Social Media ROI Calendar


Select Your Course

Select Your Location

Select Delivery Method

Measuring Social Media ROI

Sorry! Our team is updating this schedule!

----- OR -------

Please reach us at+44 20 4571 2395 or or for more information about the schedule

Measuring Social Media ROI

Sorry! Our team is updating this schedule!

----- OR -------

Please reach us at+44 20 4571 2395 or or for more information about the schedule

Measuring Social Media ROI

Complete the steps below to receive a quote or more information

Enter Your Details

What is your name?*
Course Name

How Many Employees Need Training?

Enter More Details


When Would You Like to Take the Course?

Measuring Social Media ROI

Sorry! Our team is updating this schedule!

----- OR -------

Please reach us at+44 20 4571 2395 or or for more information about the schedule


Upcoming Dates

Onsite Training

Our Onsite/In-house Training method is most selected by organisations, as it allows them to train their employees at their choice of place. We can also tailor the course content to focus on your needs.

Leading Path to Success


Find a course and let us know how you would like to learn.

Step 1


Select your preferred method of training for the course.

Step 2


Confirm your seats.

Step 3


Get an excellent experience with our qualified instructors.

Step 4


Acquire skills and achieve your career goals.

Step 5







Some Facts Worth Shouting About

To win in this competitive world, you need to be constantly moving forward, and Silicon Beach Training is the one that can help you. Our courses are highly engaging as we have high-quality and certified training courses for both individuals and organisations that are structured in easy to digest modules. We don't compromise on the quality of our trainers. We have:

Our Clients

With extensive experience working with large organisations, national and local government, universities, charities, SMBs and individuals we believe that no client is too big or too small. This creates a diverse atmosphere on our scheduled courses with the opportunity to discuss solutions for a wide range of problems. We excel at developing bespoke training solutions for prestigious clients including EDF Energy, Sport England and Tesco PLC.

Banco Central Do Brasil

Nationwide Building Society

EDF Energy

EDF Energy

Sport England

Sport England

Tesco PLC

Tesco PLC

Imperial College London

Imperial College London

Request info Get Free Advice Quick Enquiry