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Telephone Sales Training

MAKE AN ENQUIRY Download Course Outline

This Telephone Sales training course has been designed to help telesales people to gain the skills and knowledge needed for effective telephone selling.

Telephone sales can be one of the most powerful selling tools at your disposal when done correctly, and so learning how to make the most of the process can have a huge positive impact on profits.

We can run this course according to your needs, here at our Brighton premises or at your own venue, and the content can be tailored to meet your requirements.

Call us now on +44 (0)1273 622272 to book or discuss the options available.

Course Objectives

At the end of the Telephone Sales training course, delegates will know:

  • The principles of selling over the telephone, 
  • The structure of the call cycle and relate customer needs to their products and services 
  • The process of effective questioning, listening and identifying buying needs and criteria.


Telephone Sales Training Course Content

  • The Definition of Selling
  • Glossary of Sales Terminology
  • Skill knowledge and attitude
  • Converting enquiries into sales

Incoming calls

  • Buying Signals

Finding the MAN

  • Who are we trying to sell to?

The Sales Cycle

The A I D A Sales Structure

  • Attention
  • Interest
  • Desire
  • Action

Features, Advantages and Benefits (F.A.B.)

  • What is a Feature?
  • What is a Product Advantage?

Express the feature, explain the advantage and deliver the sales benefit.

Questioning Skills - When and how to use:

  • Hypothetical
  • Leading
  • Reflective
  • Specific or Probing
  • Closed or Open

Situation Questions

  • Problem Questions
  • Explicit Needs
  • Implied Needs

Listening Skills – Are You a Good Listener?

  • Closing Techniques
  • The Alternative Close
  • The Assumptive Close
  • The Summary Close

Reasons for Low Feedback

Objection Handling

  • Listen
  • Specify
  • Question
  • Answer
  • Confirm
  • Close

Hidden Objections

  • Confidence
  • Defensiveness

Four More Techniques for Handling Objections

  • Feel, Felt, Found
  • Agreement
  • You’re right, however...

Managing Sales Time


* Required

For in-company or private training please request a quote


Course Details

  1. Course Title

    Telephone Sales Training

  2. Duration

    1 Day

  3. Price Starting From

    £1,895.00 + VAT

Upcoming Dates

Onsite Training

This course can be run in-company anywhere in the world & we can tailor the content to focus on your requirements.

We regularly provide training in London, Manchester, Bristol and all over the United Kingdom.

Who is this course for?

Perfect for new recruits or experienced salespeople aiming to improve performance to increase sales.

Looking for Online Training?

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ITIL®, PRINCE2®, PRINCE2 Agile®, MSP®, M_o_R®, P3O®, MoP®, MoV® courses on this website are offered by The Knowledge Academy, ATO of AXELOS Limited. ITIL®, PRINCE2®, PRINCE2 Agile®, MSP®, M_o_R®, P3O®, MoP®, MoV® are registered trade marks of AXELOS Limited. All rights reserved.