Key Account Management

What is Key Account Management Training?

Most companies are operating in an increasingly crowded market space. For most reducing prices to compete is simply not an option as survival in today’s market place is dependent on many more elements than price alone.

Key Account Management Training

You have to be able to differentiate yourself and your products and services to survive. In a message overloaded market place your messages have to cut through. If you can’t compel, you won’t sell. Learn how to influence your prospects and how to win and retain Key Account business.

Our Key Account Management training course will teach you strategies for getting the attention of decision makers and start winning more business now!

We also provide private and in-company Key Account Management courses. Call +44 (0)1273 622272 to discuss.

Key Account Management Training

Course Objectives

Delegates attending this training course will:

  • Learn how to grow your sales volumes and Key Account business quickly and effectively
  • Learn what really counts in the sales process and understand how Key Account decision makers are motivated to make their decisions
  • Understand the importance of personal as well as product/service differentiation and win the business
  • Develop strategies for managing “difficult” and “demanding” clients behaviour
  • Learn how to engage and compel your key customers to buy from you
  • Learn techniques to influence and persuade

Who is this course for?

Account managers, customer relations professionals, sales managers, sales team members and anyone who wants to grow sales by developing relationships with key accounts.

  • The Critical Decision, What Level of Relationship do we Want?
  • A Model that Objectively Identifies the Key Account and the Effective Strategy
  • How to Develop Lock-in Strategies?
  • Issues to Manage within your Organisation
  • Developing the Plan to Influence Others Both Inside and Outside the Account
  • Measuring the Tangible Perceptions of Key Players
  • Prioritising Key Accounts
  • Methodology for the Key Account
  • Customer Value and Differentiation
  • Traditional Selling vs KAM Development

Having just joined Account Management from a different career path, this is a must for anyone dealing with accounts or in a sales role.

Martyn Bowie - Niton Equipment Ltd

As this course was organised specific to Belco we were able to cover all areas relevant to our company. I feel the tutor had a wealth of knowledge that he was willing to share with us. Several of his ideas I look forward to implementing. As I have moved into the customer case environment as the manager, this course came at the right time and has given me several ideas on how to make my department much better. The strength of the course was the knowledge & experience of the instructor; the examples he gave were very relevant & gave us a better picture of the information. I think this course could be several days longer if needed, but for what I wanted it was perfect. I think if we need to delve further into some of the topics, we would set up another course for that specific reason. I would definitely recommend this course. I think anyone in the Account Manager of Customer Service area could benefit, specifically management.

Donna Watson - Ascendant Group

Really relevant material and techniques that I can apply back in the office tomorrow. Good progression from analysis tools to get the best out of your customers/clients.

Nici Birley - Cath Kidston Ltd

Some really useful info, the trainer was very good at bringing things into my area of work. The 2 days ran very nicely, and the right amount of time was spend on each subject. The course gave me opportunities to discuss particular issues I have, and has given me lots of ideas moving forward.

Nicola Cowan - Maybo Ltd

I really appreciated the relation of course content back to what was relevant to us at Belco and Ascendant. Emmet was extremely knowledgeable on the subject matter and had a wealth of relatable experiences to call upon. The course was structures well and flowed smoothly. I have a good idea of what areas I need to focus on and strategies for implementation when I get back! I would definitely recommend the course and will likely do so to some of my colleagues back in Bermuda. We have been given many ideas which are easy, cost-effective solutions that can be implemented immediately.

Shelly Leman - Ascendant Group

The Key Account Management course provided me with some excellent plans to incorporate into KPIs for my personal business development in 2014.

Craige Taylor - Robinson Brothers Ltd



Starting Price:£985

Duration:1 Day

Key Account Management Calendar


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Starting Price:£985

Duration:1 Day

Key Account Management

Sorry! Our team is updating this schedule!

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Please reach us at+44 20 4571 2395 or or for more information about the schedule

Key Account Management

Sorry! Our team is updating this schedule!

----- OR -------

Please reach us at+44 20 4571 2395 or or for more information about the schedule

Key Account Management

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6 Months Access - £219
1 Year Access - £439

Your Online (Key Account Management) Package

Upon purchase you will receive a password via the email you used to purchase the course.

You will then be able to login to our online learning platform with your email and password.

You will have access to the platform for 90 days to complete your course.

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Onsite Training

Our Onsite/In-house Training method is most selected by organisations, as it allows them to train their employees at their choice of place. We can also tailor the course content to focus on your needs.

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Some Facts Worth Shouting About

To win in this competitive world, you need to be constantly moving forward, and Silicon Beach Training is the one that can help you. Our courses are highly engaging as we have high-quality and certified training courses for both individuals and organisations that are structured in easy to digest modules. We don't compromise on the quality of our trainers. We have:

Our Clients

With extensive experience working with large organisations, national and local government, universities, charities, SMBs and individuals we believe that no client is too big or too small. This creates a diverse atmosphere on our scheduled courses with the opportunity to discuss solutions for a wide range of problems. We excel at developing bespoke training solutions for prestigious clients including EDF Energy, Sport England and Tesco PLC.

Banco Central Do Brasil

Nationwide Building Society

EDF Energy

EDF Energy

Sport England

Sport England

Tesco PLC

Tesco PLC

Imperial College London

Imperial College London

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