Content Marketing Training

What is Content Marketing Training?

Content marketing can drive more traffic to your website and improve brand recognition.

With our Content Marketing SEO training course, you'll gain an understanding of the importance of creating regular, engaging content for your website or blog - as well as practical advice on how to generate ideas and publicise your content.

Download our free Content Marketing Guide eBook for some great tips that you can use on the course and beyond and our Setting up a WordPress Site eBook to learn how to use the world's most popular blogging platform.

Our scheduled Content Marketing courses take place at our training centre in the vibrant North Laine area of Brighton UK, just 5 minutes from Brighton train station.

We're also able to arrange private courses here or at your place of work - just give us a call on +44 (0)1273 622272 to discuss it further.

We're also able to arrange private courses here or at your place of work - just give us a call on +44 (0)1273 622272 to discuss it further.


Course Objectives

After attending our Content Marketing training course, you will be able to:

  • Understand the basics of SEO and content marketing
  • Write compelling titles, bylines and copy for blogs
  • Source content from guest contributors
  • Identify & submit guest posts to influential industry blogs
  • Increase the reach of your content through sharing and linking

Who is this course for?

Digital marketers wanting to focus on or improve their content marketing or anybody starting a career in these roles. We recommend that you have access to a blog or content management system to work on during the course. We're happy to advise on the most suitable blogging platforms and we provide WordPress and Joomla training for help getting started.

Introduction

  • Blogs on the way up, static sites on the way down

SEO for Content

  • Good clean html code
  • Regularly updated content
  • Keywords and phrases (in the content and meta tags)
  • Quality, relevant inbound links
  • Researching your keywords
  • Google AdWords tool
  • Writing anchor text

Writing Content

  • Writing compelling titles & by-lines
  • Writing by-lines
  • <100 words that will tempt people to clickthrough
  • Call to action
  • What to write in the body copy
  • Writing style
  • Where to include your keywords & links
  • Length & frequency
  • Adding images and video
  • Categories and tags (labels)
  • Comments policy
  • Commenting netiquette

Guest blogging

  • Why and how to run external blog/s
  • Sourcing guest content for your own blog/s
  • Finding well-ranked sites to blog for as a guest
  • What to look for
  • Links to guest content
  • Easy social sharing
  • Comments (on / moderated / active)
  • Approaching other bloggers
  • Promoting on social media
  • Landing pages
  • Use anchor text to similar posts and reduce bounce rate

Have a go

  • Analysing your existing blog/s
  • Content strategy brainstorm
  • Writing practice
  • Measuring success with Analytics & Alerts (go for quality not quantity)
  • Action plan

Thank you for giving me the tools and expertise to look at my content with a fresh pair of eyes and a renewed passion. I thoroughly enjoyed the course and feel excited to get to work with my new ideas.

Sophie Hicks - Hans de Kretser Associates

Good helpful approach on how to apply blogs in a strategy for SEO web traffic. Good overall knowledge and help applying to own situation.

Kirsty Bean - Labtech

Good helpful approach on how to apply blogs in a strategy for SEO web traffic. Good overall knowledge and help applying to own situation.

Kirsty Bean - Labtech

The course helped enormously in unravelling the mystery of blogging.

Richard Graham - One Forty

Without a doubt, the advice and tools learned on the course will help us improve our blog. Great course.

Jamie Goosens - Wickwoods Country Club Hotel & Spa

Great, informative course. Interesting and interactive to keep you focused.

Chloe Goosens - Wickwoods Country Club Hotel & Spa

A great overview from a journalist and copywriter who knows their stuff and gave excellent insights into both the technical and creative sides of content marketing.

Iain Campbell - Wiley

Really brilliant course. So much information and it's delivered so well that I understand it and can implement it when I go back to work straight away.

Shona Campbell - Dugard

The tutor was so knowledgeable that I'm leaving the course with so many new ideas to apply to my company's marketing strategy.

Pippa Cox - Travel Places

Digital Marketing Pick 'n' Mix

Pick 'n' Mix your way to a complete digital marketing toolkit by choosing up to five courses from our scheduled dates.

Content Marketing Training Calendar

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Starting Price:£545

Duration:1 Day

Content Marketing Training

Best Selling Course in UNITED KINGDOM

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Buxton, UNITED KINGDOM

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Duration : 1 Day

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12 Nov 2021

£2195

Content Marketing Training

Best Selling Course in UNITED KINGDOM

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Corby, UNITED KINGDOM

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Duration : 1 Day

dates

12 Nov 2021

£2195

Content Marketing Training

Best Selling Course in UNITED KINGDOM

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Derby, UNITED KINGDOM

duration

Duration : 1 Day

dates

12 Nov 2021

£2195

Content Marketing Training

Best Selling Course in UNITED KINGDOM

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Hinckley, UNITED KINGDOM

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Duration : 1 Day

dates

12 Nov 2021

£2195

Content Marketing Training

Best Selling Course in UNITED KINGDOM

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Leicester, UNITED KINGDOM

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Duration : 1 Day

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12 Nov 2021

£2195

Content Marketing Training

Best Selling Course in UNITED KINGDOM

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Lincoln, UNITED KINGDOM

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Duration : 1 Day

dates

12 Nov 2021

£2195

Content Marketing Training

Best Selling Course in UNITED KINGDOM

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Virtual, UNITED KINGDOM

duration

Duration : 1 Day

dates

12 Nov 2021

£795

Content Marketing Training

Best Selling Course in UNITED KINGDOM

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Virtual, UNITED KINGDOM

duration

Duration : 1 Day

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10 Dec 2021

£795

Content Marketing Training

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6 Months Access - £109
1 Year Access - £164

Your Online (Content Marketing Training) Package

Upon purchase you will receive a password via the email you used to purchase the course.

You will then be able to login to our online learning platform with your email and password.

You will have access to the platform for 90 days to complete your course.

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Our Onsite/In-house Training method is most selected by organisations, as it allows them to train their employees at their choice of place. We can also tailor the course content to focus on your needs.

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To win in this competitive world, you need to be constantly moving forward, and Silicon Beach Training is the one that can help you. Our courses are highly engaging as we have high-quality and certified training courses for both individuals and organisations that are structured in easy to digest modules. We don't compromise on the quality of our trainers. We have:

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With extensive experience working with large organisations, national and local government, universities, charities, SMBs and individuals we believe that no client is too big or too small. This creates a diverse atmosphere on our scheduled courses with the opportunity to discuss solutions for a wide range of problems. We excel at developing bespoke training solutions for prestigious clients including EDF Energy, Sport England and Tesco PLC.

Banco Central Do Brasil

Nationwide Building Society

EDF Energy

EDF Energy

Sport England

Sport England

Tesco PLC

Tesco PLC

Imperial College London

Imperial College London

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