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Sales & Marketing Training

MAKE AN ENQUIRY Download Course Outline

This Sales & Marketing training course is designed to help those working in sales and marketing to identify, recruit and retain the perfect customer.

Whether an old hand at sales & marketing or brand new, this fun and highly practical two day course is designed to stimulate sales & marketing activity by identifying and using best practice.

A highly experienced tutor will work with delegates to develop a profile of their organisation’s perfect customer, create a product description which will meet their needs, a strategy to help them buy and a plan to keep them loyal.

Call now on 01273 622272 to book or further discuss your training requirements.

Course Objectives

After attending our Sales & Marketing Course, delegates will be able to:

  • Identify the 'perfect' customer
  • Create powerful introductions
  • Fill the sales funnel
  • Understand the psychology of selling
  • Close and follow-up sales

Sales & Marketing Training Course Content

The Definition of Marketing

  • The Sales and Marketing Interface
  • Philosophies

Identifying the Perfect Customer

  • Recognising an Opportunity
  • The Marketing Environment
  • Research and Information Systems

Buyer Behaviour

  • B-C, B-B, C-C
  • Consumer Decision Processes
  • Organisational Buying

Selecting the Perfect Customer

  • Segmentation
  • Targeting
  • Positioning

Creating the Perfect Offering

  • Product, Price, Place, Promotion
  • Putting the P's Together
  • Multiple Mixes

Planning and Control

  • Marketing Planning
  • Forecasting and Expenditure
  • Organisation and Control

Keeping the Perfect Customer

  • Developing Loyalty

Filling the Funnel

  • Enquiries
  • Cold Calling
  • Deepening Existing Relationships
  • Networking and Gaining Referrals


  • Desired Result
  • Features and Benefits
  • Framework and Proof
  • Objections

The DREAM Buying Path

  • Do
  • Repeat
  • Evaluate
  • Access
  • Money

Powerful Introductions

  • 30 Second Introductions and Commercials

Identifying and Managing Buying Profiles

  • Questioning, Language and Listening Skills

Closing and Follow-Up

  • Buying Signals
  • Closing Questions
  • Follow-up Systems


* Required

For in-company or private training please request a quote

There are no scheduled dates for this course.

Total price (excluding any discounts and offers)
£995.00 ex VAT
£1,194.00 Inc VAT

Course Details

  1. Course Title

    Sales & Marketing Training

  2. Duration

    1 Day

  3. Price Starting From

    £995.00 + VAT

Onsite Training

This course can be run in-company anywhere in the world & we can tailor the content to focus on your requirements.

We regularly provide training in London, Manchester, Bristol and all over the United Kingdom.

Who is this course for?

Anyone interested in learning or developing their sales & marketing skills will benefit from this Sales & Marketing course, it is guaranteed to bring out new ideas that are specific to the individual's experience & industry sector.

Looking for Online Training?

AgilePM, PRINCE2® & MSP® eLearning

A flexible, cost-effective way to gain your AgilePM, PRINCE2 & MSP qualifications online with our APMG accredited AgilePM eLearningPRINCE2 eLearning & MSP eLearning packages.

ITIL®, PRINCE2®, PRINCE2 Agile®, MSP®, M_o_R®, P3O®, MoP®, MoV® courses on this website are offered by The Knowledge Academy, ATO of AXELOS Limited. ITIL®, PRINCE2®, PRINCE2 Agile®, MSP®, M_o_R®, P3O®, MoP®, MoV® are registered trade marks of AXELOS Limited. All rights reserved.