For training call +44(0)1273 6222 72

Your basket is empty View Cart shopping cart

Sales & Marketing Training

  1. / home
  2. sales-training

MAKE AN ENQUIRY Download Course Outline

This Sales & Marketing training course is designed to help those working in sales and marketing to identify, recruit and retain the perfect customer.

Whether an old hand at sales & marketing or brand new, this fun and highly practical two day course is designed to stimulate sales & marketing activity by identifying and using best practice.

A highly experienced tutor will work with delegates to develop a profile of their organisation’s perfect customer, create a product description which will meet their needs, a strategy to help them buy and a plan to keep them loyal.

Call now on 01273 622272 to book or further discuss your training requirements.

Course Objectives

After attending our Sales & Marketing Course, delegates will be able to:

  • Identify the 'perfect' customer
  • Create powerful introductions
  • Fill the sales funnel
  • Understand the psychology of selling
  • Close and follow-up sales

Sales & Marketing Training Course Content

The Definition of Marketing

  • The Sales and Marketing Interface
  • Philosophies

Identifying the Perfect Customer

  • Recognising an Opportunity
  • The Marketing Environment
  • Research and Information Systems

Buyer Behaviour

  • B-C, B-B, C-C
  • Consumer Decision Processes
  • Organisational Buying

Selecting the Perfect Customer

  • Segmentation
  • Targeting
  • Positioning

Creating the Perfect Offering

  • Product, Price, Place, Promotion
  • Putting the P's Together
  • Multiple Mixes

Planning and Control

  • Marketing Planning
  • Forecasting and Expenditure
  • Organisation and Control

Keeping the Perfect Customer

  • Developing Loyalty

Filling the Funnel

  • Enquiries
  • Cold Calling
  • Deepening Existing Relationships
  • Networking and Gaining Referrals

Presentations

  • Desired Result
  • Features and Benefits
  • Framework and Proof
  • Objections

The DREAM Buying Path

  • Do
  • Repeat
  • Evaluate
  • Access
  • Money

Powerful Introductions

  • 30 Second Introductions and Commercials

Identifying and Managing Buying Profiles

  • Questioning, Language and Listening Skills

Closing and Follow-Up

  • Buying Signals
  • Closing Questions
  • Follow-up Systems

Booking

* Required

For in-company or private training please request a quote

 
 

Course Details

  1. Course Title

    Sales & Marketing Training

  2. Duration

    1 Day

  3. Price Starting From

    £995.00 + VAT

Upcoming Dates

Aberdeen, UK

  1. 28 Jun 2019
  2. MORE DATES

Belfast, UK

  1. 28 Jun 2019
  2. MORE DATES

Birmingham, UK

  1. 28 Jun 2019
  2. MORE DATES

Bournemouth, UK

  1. 28 Jun 2019
  2. MORE DATES

Brighton, UK

  1. 28 Jun 2019
  2. MORE DATES

Bristol, UK

  1. 28 Jun 2019
  2. MORE DATES

Cambridge, UK

  1. 28 Jun 2019
  2. MORE DATES

Cardiff, UK

  1. 28 Jun 2019
  2. MORE DATES

Dublin, UK

  1. 28 Jun 2019
  2. MORE DATES

Edinburgh, UK

  1. 28 Jun 2019
  2. MORE DATES

Glasgow, UK

  1. 28 Jun 2019
  2. MORE DATES

Leeds, UK

  1. 28 Jun 2019
  2. MORE DATES

Liverpool, UK

  1. 28 Jun 2019
  2. MORE DATES

London, UK

  1. 28 Jun 2019
  2. MORE DATES

Manchester, UK

  1. 28 Jun 2019
  2. MORE DATES

Milton Keynes, UK

  1. 28 Jun 2019
  2. MORE DATES

Newcastle, UK

  1. 28 Jun 2019
  2. MORE DATES

Norwich, UK

  1. 28 Jun 2019
  2. MORE DATES

Nottingham, UK

  1. 28 Jun 2019
  2. MORE DATES

Reading, UK

  1. 28 Jun 2019
  2. MORE DATES

Sheffield, UK

  1. 28 Jun 2019
  2. MORE DATES

Southampton, UK

  1. 28 Jun 2019
  2. MORE DATES

Virtual, UK

  1. 28 Jun 2019
  2. MORE DATES

Onsite Training

This course can be run in-company anywhere in the world & we can tailor the content to focus on your requirements.

We regularly provide training in London, Manchester, Bristol and all over the United Kingdom.

Who is this course for?

Anyone interested in learning or developing their sales & marketing skills will benefit from this Sales & Marketing course, it is guaranteed to bring out new ideas that are specific to the individual's experience & industry sector.

Related Courses