Google AdWords Masterclass Training

What is Google AdWords Masterclass Training?

Google AdWords Masterclass Training will help you drive targeted traffic to your website and get the attention of future customers.

Google AdWords Training

If you are finding it hard to rank high organically, want to increase your visibility in search results, or want to target your customers with tailored ads, this digital marketing training course is essential.

After this 1-day Google AdWords Masterclass course you’ll be able to pick the right keywords, monitor the success of your campaign, and maximise your return on investment.

Learn how many new customers are connecting to your business from your ad, as well as where they're coming from.

If you're not getting the desired results from an existing PPC (Pay Per Click) campaign then we'll show you how to improve your ROI.

You'll be ready and eager to get going with AdWords as soon as you leave the course so this course is ideal if you haven't already experimented with PPC or are struggling with your existing campaigns!

If you’d like to find out more or book a course, call us on 01273 622272.

Course Objectives

After attending our 1-day AdWords Masterclass training course, you will be able to:

  • Create an effective Google AdWords campaign
  • Identify the most powerful keywords for your product or industry
  • Understand what makes a good landing page
  • Direct visitors to this landing page
  • Track conversion rate in your AdWords campaign


Who is this course for?

Digital marketers and PPC team members who need to develop a working knowledge of Google AdWords to maximise campaigns and improve ROI. No experience with Google AdWords is required but we do ask that you set up an AdWords account and install the Google Analytics conversion tracking code on your website before attending. Please visit Google AdWords for instruction on setting up your own account.


  • The history of Google, and Google AdWords
  • Using an existing or new Google AdWords campaign to identify areas of improvement
  • Setting campaign goals and timescales

AdWords Settings

  • Placement and content of Ads
  • Partners and search
  • Ad serving and rotation
  • Setting a daily budget and maximum cost per click
  • Language and locations

Understanding Keywords

  • Exact keywords, broad keywords and keyword phrases
  • Negative keywords
  • Typos, combinations and plurals

Ad Text

  • Use of creative content
  • Dynamic keywords
  • Testing, refining and reviewing

Tools and Techniques

  • Diagnostic tools
  • Google's Keyword Tool
  • Website optimiser

Maximising Click-Through Rate

  • Landing pages
  • Content network
  • Positioning
  • Tight Ad Groups

Analytics and Conversions

  • Data analysis and reports
  • Setting and using KPIs

Course content was fantastic, improved by hands-on learning on our own accounts. The trainer was very knowledgeable and happy to help work on any issues on our own sites. Would definitely recommend.

Naomi Trigwell - Riverdale Cars

Really good course, covered more than I need to know and has given me lots to work towards. Started with recognisable basics before moving on to more complex ideas and approaches.

Paul Spirou - Ape Creative

The trainer clearly knows a lot! It was good that it was a small group and an informal, un-intimidating atmosphere.

Stacey Geraghty - Just IT Training Ltd

The trainer was able to explain things further when necessary and was able to give examples for different people's needs. The course ran at a good pace and was easy to follow.

Lauren Fallaize - Rhythm Driven Ltd

The course was structured very well, it was easy to understand. I particularly enjoyed the structure of the training and the interaction with the trainer.

Anne-Liza Roux - Action-Sealtite

Very well structured course with loads of useful information and guides with a non-biased opinion to Adwords which is really helpful.

Kayleigh Phillips - C Brewers & Sons

The course was tailored to our company and hopefully will give us the tools required to increase our sales.

Jo Saker - C Brewers & Sons

Digital Marketing Pick 'n' Mix

Pick 'n' Mix your way to a complete digital marketing toolkit by choosing up to five courses from our scheduled dates.

Google AdWords Masterclass Training Calendar


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Starting Price:£545

Duration:1 Day

Google AdWords Masterclass Training

Sorry! Our team is updating this schedule!

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Please reach us at+44 20 4571 2395 or or for more information about the schedule

Google AdWords Masterclass Training

Sorry! Our team is updating this schedule!

----- OR -------

Please reach us at+44 20 4571 2395 or or for more information about the schedule

Google AdWords Masterclass Training

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6 Months Access - £219
1 Year Access - £439

Your Online (Google AdWords Masterclass Training) Package

Upon purchase you will receive a password via the email you used to purchase the course.

You will then be able to login to our online learning platform with your email and password.

You will have access to the platform for 90 days to complete your course.

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Onsite Training

Our Onsite/In-house Training method is most selected by organisations, as it allows them to train their employees at their choice of place. We can also tailor the course content to focus on your needs.

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To win in this competitive world, you need to be constantly moving forward, and Silicon Beach Training is the one that can help you. Our courses are highly engaging as we have high-quality and certified training courses for both individuals and organisations that are structured in easy to digest modules. We don't compromise on the quality of our trainers. We have:

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With extensive experience working with large organisations, national and local government, universities, charities, SMBs and individuals we believe that no client is too big or too small. This creates a diverse atmosphere on our scheduled courses with the opportunity to discuss solutions for a wide range of problems. We excel at developing bespoke training solutions for prestigious clients including EDF Energy, Sport England and Tesco PLC.

Banco Central Do Brasil

Nationwide Building Society

EDF Energy

EDF Energy

Sport England

Sport England

Tesco PLC

Tesco PLC

Imperial College London

Imperial College London

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