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7 Simple Steps to Planning Your Next Social Media Campaign

Written by Aaron Charlie – Wed 25 Feb 2015

planning-a-social-media-campaign

Are you thinking of using social media campaigns to engage with your customers? 

Looking for advice on how to create a successful social media campaign?

Social media campaigns have evolved from simple Facebook contests and Twitter competitions into fully integrated promotional campaigns spanning several social networks. Think Chipotle’s Scarecrow campaign or Dove’s hugely shared viral video campaigns. Of course much of these campaigns have come from big brands with resources that a small business would be hard pressed to match. Some campaigns like the ice bucket challenge evolve virally, but with a little planning there is no reason why your social media campaign can’t reach audiences beyond your demographic.

Creating your Social Media Campaign Plan

So you've been tasked to develop a social media campaign.

You use Facebook to connect with your friends but not much more than that. You follow celebrities on Twitter but you don’t have a clue about promoted tweets or the best hashtags to use.  Your boss says “we need to get on Ello, Instagram is hot and we just have to be on Bubbly don’t we?” Would you know how to get started?

A planned campaign is a successful campaign. A plan keeps you focused on the number of steps you’ll need to take along the way.

So how do you actually plan an engaging social media campaign with very little resources and not much time? Good question - one that we can help you answer in 7 simple steps to planning a social media campaign.

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Cinemagraphs are Coming to Facebook

Written by Aaron Charlie – Thu 19 Feb 2015

By now you probably will have heard the news that 'cinemagraphs' are coming to Facebook ads. If you haven't heard of a cinemagraph before then take a moment to appreciate the almost-hypnotic power of a Yellowstone waterfall from footage captured in a video 'Echoes in the Canyon' by David Hollandsworth.

A Waterfall in Yellowstone

Credit: Reddit user 'BigMurph26'

What is a 'Cinemagraph'?

A cinemagraph is usually video that, through image editing software has been converted into a sequential, looping gif. The creator has edited the video so that large portions of the image are stabilised and selected sections are kept mobilised. We expect marketers will take advantage of Facebook's autoplay function for videos. I personally believe that cinemagraphs will become the greatest aesthetic marketing tool to hit Facebook in recent years.

Cinemagraphs have been around since 2011 when Jamie Beck and Kevin Burg created the method to advertise their fashion photography. It doesn't take a trained eye to see why cinemagraphs are so effective. I imagine the Twitter and Tumblr users amongst us will be no strangers to the occasional 'living image'. Animated .gif's have long been an art form on Tumblr - almost exclusively (until now).

Twitter technically supports animated gifs. In reality, they have been converted into MP4 video and must be clicked on to be viewed. No surprises that they often don't take off.

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Working With Lists in Excel Step By Step (With Pictures)

Written by Andy Trainer – Thu 29 Jan 2015

Use these step by step instructions to sort your lists with maximum efficiency in Excel.

Sorting Lists

Excel can sort columns into order alphabetically and numerically. You can perform a single column sort of multi column sort.

The Sort command can be found on the Home tab under the Editing group.

Important: When setting up the list, include a set of column headings (as example below). These are used to control the sort columns. The list must be sequential, i.e. no row gaps from the top of the list to bottom.

Single Column Sort

Click into a cell in the column that you wish to sort by, as in the example below the First Name column.

Select the Data tab, then to sort by A to Z or Z to A.

Sort By A-to-Z

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How to Revitalise Negotiations and Close That Deal

Written by Andy Trainer – Tue 25 Nov 2014

You've been here before, the last time you and the client spoke you didn't exactly see eye to eye. Now months of negotiations are at risk and potentially big figures in profit too.

Stop.

Don't make that call. Re-evaluate where you are in negotiations and see what you can take from these killer tips to close that deal.

Negotiations are all about your relationship with the client. If you're seeing your role in negotiations as an opportunity to make money at the expense of the client then you're looking at it all the wrong way. Negotiations are professional relationships. Benefits should and can be mutually profitable whilst retaining a relationship with a client that will last years.

Our Negotiation Skills training will give you the knowledge and tools necessary to be able to conduct any negotiation as a competitive and collaborative negotiation.

Negotiating Skills Closing Deals

A good deal might not revive a bad relationship, but a good relationship can revive a bad deal.

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Herzberg's Two Factor Theory

Written by Andy Trainer – Thu 20 Nov 2014

When you ask any group of workers what motivates them to come to work, at least one and probably most will include 'money' in the response. Pay is a big issue for most people and is certainly a reason why people go to work, even sometimes staying in jobs they don't like. But is it a motivator?

Herzberg's Two Factor Theory suggests that there are two different sets of factors that determine job dissatisfaction and job satisfaction.

Herzberg's Two Factor Theory

Satisfiers/Motivation Factors Dissatisfiers/Hygiene Factors
  • Achievement
  • Recognition
  • Work itself
  • Responsibility
  • Advancement
  • Personal Growth
  • Supervision
  • Working conditions
  • Relationship with supervisor
  • Relationship with peers
  • Relationship with subordinates
  • Salary
  • Company policy and admin
  • Status

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Why Are Subject Lines Important?

Written by Aaron Charlie – Mon 17 Nov 2014

Are you, like countless many others, sitting on an inbox of hundreds, maybe even thousands of unread emails? Or are you wondering why only one hundred of the nine hundred and fifty three newsletters you sent out Tuesday weren't opened?

Email Marketing Subject Lines

If you’re struggling to get your emails read they probably share something in common with the unread emails in your own inbox.

Poor Subject Lines

"But surely if the content is great then my subject line won’t even matter?"

Somewhere hidden in the depths of your junk folder there is a quality article or offer relevant to you that you have missed.

You haven’t opened it. Why?

Thanks to a poor subject line

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The Johari Window Model and Relationship Management

Written by Andy Trainer – Fri 14 Nov 2014

The Johari Window model, devised by American Psychologists Ingham and Luft during a research period at the University of Los Angeles in 1955, is a behavioural model which aims to boost group relations through individual self awareness and mutual (group) understanding.

The model is a combination of the first names of Joseph Luft and Hari Ingham; they’re remembered over fifty years later which shows what good workplace relationships can achieve.

The Johari Window model is particularly useful in assessing group relations with other parties. Despite being published over fifty years ago, the model is still relevant in the work place today. This is due to current popular workplace emphasis on cooperation, inter-group development, interpersonal development, soft skills, behaviour and the influence of these factors.

The ease of using the Johari Window Model to understand relationships between employees and the employer within the Psychological Contract is an invaluable benefit to businesses.

What Does The Johari Window Mean?

The model is, on the face of it, is as simple as it appears. Its application in the workplace is slightly more tricky, but we’ll get to that later.

The Johari Window Model

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PRINCE2 and MSP eLearning Now Available at Silicon Beach

Written by Andy Trainer – Wed 01 Oct 2014

New for October 2014: Gain your PRINCE2 and MSP Practitioner Qualifications online with our APMG accredited range of eLearning packages.

PRINCE2 and MSP eLearning

PRINCE2 and MSP training continue to rise in popularity but not everyone can take a full week off work to attend a training course.

eLearning allows you to gain your certificate in your own time, at your own pace and for less than a classroom based course.

Choose from a range of packages including our complete Practitioner package that includes everything you need to gain your PRINCE2 or MSP Practitioner certificate:

  • 6 months access to eLearning
  • Official AXELOS manual
  • Accredited trainer support
  • Foundation and Practitioner exam simulations
  • Online Foundation exam
  • Online Practitioner exam

Click here for a demo of the eLearning platform or call us on 01273 622272 for more information.

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21 SEO Tips from 21 SEO Experts at BrightonSEO September 2014

Written by Aaron Charlie – Tue 16 Sep 2014

BrightonSEO usually ends with a 'Lightning Talks' session but this year Kelvin switched up the format and introduced a 'Greatest Tips Session'.

The idea: every speaker from the day shares their top actionable SEO tip that attendees can start using when back in the office on Monday morning. We particularly liked the idea because it meant a chance to catch tips from speakers which we'd missed on the day.

We came away with 21 fantastic tips which we couldn't help but share with those who couldn't make it on Friday.

You can watch the full video, skim through the quick tips, or read the full transcript with our thoughts below.

 

If you are interested in developing your SEO skills then take a look at our Beginners SEO and Advanced SEO Strategy courses. Both courses are developed to quickly improve your practical skills and increase your search knowledge.

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Facebook Versus Click-Bait

Written by Aaron Charlie – Wed 27 Aug 2014

Is this the end of click-bait? Facebook has announced changes to the News Feed that should reduce the amount of click-bait headlines and improve user experience. What effect does this have on Facebook page owners?

Facebook Click-Bait News Feed

Firstly, here's how Facebook is going to decide which posts are click-bait:

  • Short clicks - a user clicks on a link and then quickly clicks back to Facebook. This indicates that the content did not match the headline. In reverse, the longer someone spends on a link, the more useful it will look to Facebook.
  • Engagement - links that receive a lot of clicks but very few shares and likes will also be flagged as click-bait as it shows that the link was not valuable enough to earn a recommendation.

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