Email Marketing Training

Overview

Outline

Feedback

What is Email Marketing Training?

This email marketing training course offers a solid foundation for understanding how to deliver high-impact permission-based email marketing campaigns that get results.

Delegates on this digital marketing training course will learn how to grow opt-in databases, craft highly-targeted and personalised direct email marketing campaigns to drive ROI, and understand why email marketing is such an important channel in a digital marketer’s arsenal.

We also provide private and in-company Email Marketing courses. Call +44 (0)1273 622272 to discuss.

Course Objectives

On completion of this email marketing training course, delegates will be able to

Deliver an effective email marketing campaign from planning through to delivery
Grow an opt-in list that maintains interest and drives revenue
Understand why design, build and content can make or break your ROI
Have the confidence to try advanced methods to grow a cost-effective, high impact email marketing strategy

Who is this course for?

Digital marketing managers and team members working on email marketing campaigns who want to improve open and click rates and build impressive opt-in databases.

What is email marketing?

The HTML vs Text email debate
Why dialogue is so important

Before the inbox - SPAM and permission-based marketing

Factors affecting deliverability
Legislation to be aware of, including CANSPAM
Best practices for avoiding junk filters

Starting the dialogue - building and maintaining an opt-in list

Opt-in marketing 101
Subscription tactics for your site
Segmentation & targeting

In the inbox - crafting your campaign for ROI

Planning your campaign - goals and objectives, acquisition vs. retention
Know your audience
Getting the frequency right
Subject lines & From fields
Making it personal using dynamic content and wildcards
Email’s next generation - mobile devices, rich media, the iPad

Designing your email - HTML design basics & tips

Test, test, test
Best practices
Importance of the text version Tracking your campaign

Real-world examples and best practices

Great examples of multichannel email campaigns
Great examples of bulletproof email design

Advanced email marketing methods

Intro to A/B testing
Use of landing pages for super-targeting
Social media and email

Email Marketing tools to use

Tools to use for designing, testing and delivering your campaigns

Email Marketing Resources worth reading

Resources to bookmark and frequent for email marketing best practices, tips, tricks and news

Covered all areas of email marketing. Very informative. I got everything I wanted from the course and feel confident to put what I learnt into practice.

Lisa Parkinson - Thomas Cook

The Email Marketing course was really useful and I've already put some of the ideas to good use. The tutor has extensive knowledge and answered all questions in detail.

Michelle State - Pavilion Theatre, Worthing

The course felt comprehensive, coherent and actually very useful. Good atmosphere, a small group meant we could discuss personal experience.

Joseph Nockles - ISA Media Ltd

Great training, delivered really well. Enjoyed going through the structure, understanding how everything fits within an email. I really liked finding all hints & tips for other sites that can help. I think it would be good to go through possible problems more. However, with so much content covered I don't know how you would add this in. Overall - great!

Victoria Bayliss - Adestra

I have completed two courses recently with Silicon Beach. Both have been welcoming, informative and made a huge difference to my working practice.

Sarah Fretwell - Hastings Borough Council

Perfect course for what I needed - I don't have any questions left to answer.

Shona Campbell - Dugard

The course was fantastic. I didn't know anything about email marketing before - now I do. Thank you Philippa. Very Happy.

Katy Navichas - Lucidica Ltd

Philippa's enthusiasm and constructive feedback were flawless throughout. A master of her trade!

Emma Pryke - Rickshaw Travel

This is an ideal course for those looking for an overview of email marketing best practices.

David Clover - YPC Group Holdings Ltd