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A Silicon Beach Training guide to lunch

Written by Sarah Longbottom – Fri 17 Jun 2016

For those of you that know Brighton you can be a testament to the fact that it is filled with a myriad of great places to eat and drink for every kind of consumer. When you’re here for just a short time knowing where to go on your lunch break is of great importance to most!

Don’t stick to the boring sandwich but taste a bit of Brighton without breaking the bank, here are a few of our favourites...... our 7 lunch wonders of Brighton!

Our key to pricing:

£ - under a fiver

££ - between £5 and £10

Pastrami sandwich from Flour Pot

Pastrami Sandwich from Flour Pot, Image courtesy of Restaurants Brighton

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Google Analytics: Glossary for Beginner’s 2016

Written by Andy Trainer – Tue 01 Dec 2015

You’ve pretty much all heard of Google Analytics, right? But do you understand it? If you are a GA newbie, possibly not. We do run some great one day Google Analytics courses here at Silicon Beach (beginners and advanced), but if you just want to dip your toe in and learn  some of the lingo read on.

Before you get down to the nitty gritty data, graphs and conversion rates, you must first know your Bounce Rate from your Benchmarking.  So we've gathered up all the gobbledygook and it’s meanings to help you get to grips with it. We don’t want you to end up like this cat. So let’s get started…

Google Analytics Cat

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Local SEO tips for Black Friday and Cyber Monday

Written by Aaron Charlie – Fri 27 Nov 2015

Digits ready for the most busy shopping days of the year?  

Is your local business prepared for Black Friday sales?

Local SEO could be your salvation.

Whatever your opinions, news forecasts suggest Black Friday could be the UK's first £1 billion online shopping day as retailers open their doors to bargain hunters. The Centre for Retail Research experts expects tills over the weekend, including Cyber Monday, to take £3.49 billion. So what does this mean for a local small business?

If you really want to be found on Black Friday here are a couple of suggestions for your online marketing strategy...

Black Friday

Photo credit: Reuters

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5 Content Marketing Websites You Should Probably Know About

Written by Aaron Charlie – Thu 19 Nov 2015

Planning a content marketing strategy for 2016?

Looking for useful content marketing guides that hit the marketing spot?

There have been countless blog posts and guides written on the subject, and the list grows daily.  But the problem isn’t a lack of knowledge or how-to information. The problem is finding a content marketing guide that meets your needs at your level of expertise.  And dare I say who’s got the time to trawl through numerous guides. Isn’t it better to just get on with it?

While it’s tempting to get stuck in, one of the key things about content marketing is having a solid plan and editorial calendar. By investing the time to align your content marketing efforts to your business objectives you will reap the rewards - Google absolutely loves quality fresh content. There are loads of comprehensive guides but some are overwhelming for content marketing newbies. With this in mind we’ve produced a round up of the top 5 content marketing guides on the interwebs to save you time in planning your 2016 content marketing plan.  

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Google+ Collections For Business

Written by Aaron Charlie – Tue 05 May 2015

Yesterday marked the launch of Google+ Collections. I’d like to be less cliché than hailing it as Google’s answer to Pinterest at this early stage even though similarities are evident. 'Collections’ undeniably provides us with an easy, efficient way to organise and curate the best content from around the web.

Creating a collection is as simple as navigating to the ‘Collections’ tab underneath your cover photo and allocating your collection a name and its desired visibility. ‘Custom’ audiences are formed from a number of Google+ circles if you’re looking to refine your scope. Collections can also be set to – Only Me. This is my favourite aspect of collections thus far. Share the best posts or ideas from Google+ to your own private collection and create a drawing board for future articles, or simply as a personal bookmarking tool.

After creating your collection you are able to ‘customise’ your collection image and colour scheme. Note – it is not possible to change the visibility settings of a collection after it has gone live. From here on the collection and the content contained within is completely at the discretion of the user.

See Heather Buckley's 'Google Plus Collections and How to Use Them' for a comprehensive guide on creating collections.

Customising Collections

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