21 Sep 2012
#waitrosereasons - Social media success or #epicfail
The marketing department at Waitrose became a little red faced this week after a Twitter marketing stunt turned viral but not quite the way they had planned.
Users were invited to compete the tweet “I shop at Waitrose because…” using the hashtag #WaitroseReasons.
You can read some of the responses below if you missed them this week. Instead of helping with the companies recent campaign to to portray itself as an affordable option, it did the opposite, with most responses ridiculing the chains middle-class, upmarket clientèle.
The moral of the story - Have a well planned out Social Media Strategy and be careful what you tweet for.
Are you a Digital Marketeer? What do you think - Success or Fail? Leave a comment below :)