Written by Aaron Charlie– Fri 19 Feb 2010
Once you are up and running on Twitter it can be tricky to catch the best tweets or keep an eye on all of your mentions. TweetDeck and HootSuite attempt to solve those problems, with their user-friendly and functional interfaces really enforcing Twitter's place as a useful tool for businesses.
Update: Since we wrote this Twitter launched its new interface which is more user friendly to tempt people away from 3rd party Twitter clients.
The uninitiated may wonder what the fuss is all about, but these Twitter tools are highly addictive once you get started - the only problem is, which one should you use? Of course if you're new to Twitter and other social media platforms our social networking training in Brighton, Sussex, may be a help to get you started.
These two tools have some shared benefits: keep on top of what's going on with customised and easy to manage columns; reply, re-tweet and direct message with a click; download a mobile phone application, and manage multiple accounts on Twitter or other social networks. The differences between HootSuite and TweetDeck are subtle, but may be key to which application you choose; read on for our comparison.
The advantages of TweetDeck
The disadvantages of TweetDeck
The advantages of HootSuite
The disadvantages of HootSuite
TweetDeck is excellent for real-time use when you want to keep consistent with your conversations and it's no headache to use with a user-friendly interface. On the other hand, HootSuite is more functional in a number of ways such as user management, scheduling and statistics, and it definitely takes the biggest step towards creating a highly usable Twitter application for businesses. Overall I'm veering toward TweetDeck as it succeeds in making Twitter such an easy to use tool. But then again, if HootSuite made some subtle changes I could easily change my mind.
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