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Social Media Training

The social media course follows exactly how you would use social media on a daily basis - after implementing the training, the company and our clients have seen fan/follow growth of up to 30% within the month!

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To discuss this, or any other course, please contacts us at +44 (0)1273 622272 or use the form below.


The possibilities presented by social media for business are endless. Our Social Media Training course is about achieving effective social media marketing communications for your organisation.

Social Media Training

We'll show you how use social media in the right way, to support your business objectives, rather than wasting time and resources.

Our Social Media course is both practical and strategic. You will learn how to set up, manage, optimise & deliver integrated social media marketing campaigns through a mix of practical and theoretical content in a fun, interactive and practical way.

Social Media marketing has matured from being a 'fad' to being an integral part of the way we do business today. Clever organisations are now looking for a more strategic integrated approach for their social media marketing campaigns.

Discover the possible pitfalls of using Social Media, find out which social media sites will work best for your organisation and the best times to post updates.

You won't just cover how to set up accounts and which buttons to click, our social media course also includes advanced tips and tricks, as well as the planning, strategy and content required to get a return on the time you invest in Social Media.

We have run bespoke versions of our Social Media course for specific sectors including PR, recruitment, academic and charities. We can run the training in-house at your premises anywhere in the world, or at our Brighton training centre. Please call us on 01273 622272 for a bespoke training consultation.

Who is the Social Media Course for?

This course is ideal organisations who wish to harness the power of social media or if you are:

  • New to or looking to learn more about the latest social media trends
  • Looking for an overview of social media or get to grips with the platforms
  • Enhancing your knowledge of the latest trends and developments
  • Wanting to learn about best practice
  • Confused about the best platforms for your organisation to achieve its goals
  • Already using social media and looking to increase your return on investment
  • Looking for tools to optimise your existing social media activities
  • Looking to monitor and measure your social media efforts
  • Creating a social media marketing plan for your business


Before attending our Social Media course we ask that you set up or have access to Twitter, LinkedIn, Facebook, Google+, Pinterest & Hootsuite accounts.

Course Objectives

After attending our Social Media course you will be able to:

  • Understand the underlying principles of using Social Media to engage with your clients and target audience
  • Formulate an action plan that combines the key Social Media Networks and tools
  • Effectively create compelling content to increase your online presence
  • Monitor the success of your Social Media campaign
  • Generate ideas for social media strategies that work

Course Feedback

Fantastic Social Media Course! It's rare I go on a course and come away with all the answers I needed. Top job!

The course covered all the key areas extremely well, I was able to learn about many resources I was previously unaware of. I feel far more confident and better informed on the entire Social Media scene.

Lots of useful tips and hints to apply to my working life. The course notes are excellent and very useful for future work.

Very well prepared and instant with open questions. The social media course follows exactly how you would use social media on a daily basis - I have found the course very beneficial and after implementing it, the company and our clients have seen fan/follow growth of up to 30% within the month!

There were a number of social media channels & tools that I hadn't even heard of before - very useful to know they're out there! Great overview of all the platforms available and the required etiquette when using them. Coverage of analytical tools was very helpful.

The course gave a strong overview of current platforms and trends in Social Media delivered in a friendly style.

The course was extremely useful with so much to learn. We covered useful tips of the day to day use of social media as well as strategic advice

Excellent depth of knowledge around social media - everything was explained very well. The LinkedIn section was very useful

The course was very clear and concise, taught in a sensible order. The trainer's up to date and relevant knowledge that was applied to our area of business was a particular strength.

Good depth, great variety of information and the tutor’s knowledge of the subject was excellent

Really helpful - great mix of beginners info and advanced. Really nice paced lecturer! Easy to understand

A really good whistle-stop tour of the world of social media.

Worth the time, effort and money.

The course was excellent and pitched at the right level. Jackie made social media seem not as daunting a task. I have so many actions points to take from this. Thank you!

This course has been really good, I've learnt so many tips and tricks. Everyone was really friendly and I can't wait for my next two courses!

An excellent and well structured course. Before the course I was looking at just LinkedIn and Twitter. Google+ and Pinterest now on the radar and I have a clear pathway for the way ahead. Would recommend this course to anyone looking to develop their social media strategy.

The course was a real eye-opener and taught by an amazing and enthusiastic trainer. Learnt a lot and really keen to get stuck into what I've picked up.

From novice to expert thanks to Yvette and Silicon Beach. Well almost! I will be back!

Everything you need to know about Social Media! A very informative 2 day tour around all the neccesities. Useful sites to check, tools to use. Relevant to your business. Very very helpful.

Great course helping in every aspect of Social Media. Yvette is very knowledgable and certainly provides expert knowledge.

An excellent coverage of a really broad and fast moving subject. Loads to take away and excited to put to use!

Really enjoyable and informative course, which will help me implement more effective social media plans at work!

This programme provided a very comprehensive insight into the world of Social Media and how the various platforms can be used to build your brand and develop customer relationships. Highly recommended.

The Social Media course really helped me to make up the gaps in my understanding and also got me thinking of ways to make the best use of it in my own business - Very Inspiring.

Really enjoyed my course with Silicon Beach Training. Learnt loads, great trainer and friendly staff. Would definitely recommend.

Social Media Training Course Content


  • Why use Social Media?
  • The power of social proof
  • Pitfalls of Social Media


  • How Social Media aligns with your business plan
  • Establishing your online identity
  • Defining your Social Media objectives  

Blogging & Vlogging

  • Why blogging is so important
  • Engaging the audience with video
  • What to blog about
  • Sourcing blog content
  • Guest blogging & commenting
  • Using YouTube & best practice


  • Understanding Twitter jargon
  • Tools to make Twitter easier
  • Finding people with influence
  • Adding a Twitter widget on your site/blog
  • Customising your Twitter header image & background


  • Enhancing your profile
  • Growing your network
  • Collecting endorsements and recommendations
  • Using groups to demonstrate expertise
  • What you can do on LinkedIn as a company


  • Using Circles
  • The power of Hangouts
  • What Google+ mean for SEO

Pinterest and Instagram

  • Visual social media overview
  • Pinning & repinning
  • Addressing copyright concerns


  • Comparing profiles, groups and pages
  • Making the most of Timeline
  • Promoted Posts & Ads on Facebook
  • Building a following on Facebook

Pulling it all together

  • Ways of working more efficiently
  • Using Social Media to run a marketing campaign

Measuring & Monitoring

  • RSS, dashboards and social bookmarking
  • Alerts and Analytics
  • Monitoring mentions and sentiment
  • Measuring success


  • Overcoming objections to Social Media
  • Assessing the Who, What, When, Where, Why
  • Planning your Social Media policy
  • Identifying future trends 

Book/Buy Now

Book/Buy Now

Course Details

Course Title
Social Media Training
2 days
£645.00 + VAT

Upcoming Dates

  1. Brighton, UK
    1. 11-12 Jan 2017
    2. 12-13 Apr 2017
    3. 14-15 Sep 2017

Onsite Training

This course can be run in-company anywhere in the world & we can tailor the content to focus on your requirements.

We regularly provide training in London, Manchester, Bristol and Europe.

Who is this course for?

Our Social Media training course suits marketing professionals and small business owners who are new to the industry and should have a good understanding of the web, Twitter, LinkedIn, Facebook, & Google+ accounts already set up.

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Office hours are Monday-Friday 8.30am-5.30pm.


This course is delivered online as a flexible eLearning solution which you complete at a time and pace to suit you.


There are no scheduled dates for this course.

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