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Planning a content marketing strategy for 2016?
Looking for useful content marketing guides that hit the marketing spot?
There have been countless blog posts and guides written on the subject, and the list grows daily. But the problem isn’t a lack of knowledge or how-to information. The problem is finding a content marketing guide that meets your needs at your level of expertise. And dare I say who’s got the time to trawl through numerous guides. Isn’t it better to just get on with it?
While it’s tempting to get stuck in, one of the key things about content marketing is having a solid plan and editorial calendar. By investing the time to align your content marketing efforts to your business objectives you will reap the rewards - Google absolutely loves quality fresh content. There are loads of comprehensive guides but some are overwhelming for content marketing newbies. With this in mind we’ve produced a round up of the top 5 content marketing guides on the interwebs to save you time in planning your 2016 content marketing plan.
BrightonSEO usually ends with a 'Lightning Talks' session but this year Kelvin switched up the format and introduced a 'Greatest Tips Session'.
The idea: every speaker from the day shares their top actionable SEO tip that attendees can start using when back in the office on Monday morning. We particularly liked the idea because it meant a chance to catch tips from speakers which we'd missed on the day.
We came away with 21 fantastic tips which we couldn't help but share with those who couldn't make it on Friday.
You can watch the full video, skim through the quick tips, or read the full transcript with our thoughts below.
If you are interested in developing your SEO skills then take a look at our Beginners SEO and Advanced SEO Strategy courses. Both courses are developed to quickly improve your practical skills and increase your search knowledge.
Is it possible to increase search visibility without building links?
At BrightonSEO in April Semantic Search was a popular topic that featured in many talks and I also had the pleasure of taking part in a Semantic Search Roundtable discussion, sponsored by Intelligent Positioning.
It is also worth reading Krystian Szastok's follow up post 'I Became an Entity: How I'm on the Knowledge Graph' which gives further evidence of becoming an entity with some additional tips.
Andrew and Krystian's posts are both excellent reads, but they focus on individuals and the knowledge graph.
I also want to focus on businesses.
How can businesses get themselves into the knowledge graph, and also take advantage of the other features of semantic search?
First, a bit of theory about why this is so important.
We always look forward to the panel debates at BrightonSEO as the discussion is more open. It's even better when they involve ex-members of the Google Search Quality team (and a "former" spammer).
- You cannot recover from a penalty with just a disavow file, you have to do link removal
- Google is using the disavow tool to crowdsource bad links/domains
- A bad link is any link "made for SEO"
- Link building is fine, as long as you build for traffic
- Google can tell if a link is getting clicked or not
- Negative SEO is far less common that it is talked about, it is usually a spam attack or result of miscommunication
- Sites hit by negative SEO are never clean to start with
- There are hundreds of reasons that your site might drop in Google, not always a penalty, so do discovery on your own site, don't look for answers on the internet
- Google focus on users, not SEOs/webmasters, so there is always going to be collateral damage
- You can't recover from a penalty and then delete your disavow file, Google keeps track of everything and will find out
- Second penalties are much harder to recover from that first ones
Get hands on with Webmaster Tools on our brand new Advanced SEO Strategy Training course - the most up to date course on the market.
Google Webmaster Tools is an incredible tool for running health checks, monitoring your site's progress or uncovering the source of a problem. It's also an essential SEO tool.
If you're not familiar with Webmaster Tools or you haven't been keeping up with the latest changes & additions then we are here to help.
Learn about every feature of Google WMT and find out how you can use it for quick and long term SEO wins.
If you want to get hands on with Webmaster Tools then come down to Brighton for our 2-day SEO course which will give you hands on experience using WMT for SEO. We are always updating our SEO courses with the latest trends and best practices. If you're more interested in the analytics side of Webmaster Tools then we also recommend our 1 day Google Analytics or Advanced Google Analytics course.
I've thrown in a lot of tips along the way based on our experiences at Silicon Beach so you will have some good ideas to use Webmaster Tools to improve your site's performance.
Let's start from the top...