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Google Analytics Training

I learnt a huge amount about Google Analytics and have already put the training to use by setting up Goals, Funnels and Events with my analytics accounts. The training completely changed the way I use Google Analytics and inspired me to learn even more about website analytics.

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To discuss this, or any other course, please contacts us at +44 (0)1273 622272 or use the form below.

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With Google Analytics training you'll be able to do more than just look at data on a screen in Google Analytics.

Google Analytics Training

We'll show you how to analyse what it means so you know which of your marketing initiatives lead to traffic and conversions. This means you can confidently concentrate your time and resources on what has the best ROI.

Because we keep our class sizes small, your trainer will be able to address any questions you have as the Google Analytics course progresses.

If you are already a confident Google Analytics user, you may prefer our Advanced Google Analytics training. You can also take this course with SEO, Social Media and Google AdWords with our Pick 'n' Mix deal.

Our scheduled courses take place in Brighton, UK but we're happy to provide private and in-company Google Analytics courses if you live elsewhere. If you'd like to know more - or want to book a course - just call +44 (0)1273 622272.

Prerequisites

This is a beginners course so no previous experience using Google Analytics is required but you should have Admin access to an active Google Analytics account. Please contact us before the course if this is not possible and we will set up a test account for you.


Course Objectives

After coming on our Google Analytics course you'll be able to:

  • Navigate Google Analytics with ease
  • Use Analytics reports as part of your SEO & PPC strategies
  • Analyse traffic and content reports
  • Use goals and filters effectively

Course Feedback

The Google Analytics training course run by Silicon Beach was one of the most useful training courses I have attended. The session managed to cover a very broad subject in one day and was run at a pace that worked for everyone in the group. I learnt a huge amount about Google Analytics and have already put the training to use by setting up Goals, Funnels and Events with my analytics accounts. The training completely changed the way I use Google Analytics and inspired me to learn even more about website analytics.

We covered just the right amount of information and skills that means I can go and apply what I learnt immediately.

The course covered various aspects of Analytics which will be useful for a range of clients. All questions were answered & demonstrated very well.

A course with Silicon is a day on the beach when it comes to learning!

Excellent overview, prompting interesting features to return to. All points made relevant for your business and the roles present.

I was very impressed with the amount of knowledge Nikki obviously has about Google Analytics. She was easy to follow and understand, and clearly very committed to her subject!

Excellent overview and refresher. The course added greatly to my knowledge of analytics in an efficient way - thanks!

The Google Analytics course is a perfect introduction into the world of analytics. Its ever-changing landscape means you need a teacher who's up to speed and Silicon Beach provided this.

An excellent course for those getting to grips with Google Analytics, taking you from first basics to some really useful tailored reports.

Very good introduction to all aspects of Google Analytics.

A very thorough introduction to all the aspects of Google Analytics. The course provided me with the knowledge to go and use GA in a more in-depth and constructive way.

The Google Analytics course was perfect training for someone with some knowledge of how to navigate Analytics - Nikki taught us the basics and covered every area of Google Analytics. I learned so much and would recommend this course to businesses looking to improve their SEO and website traffic.

I only had a very rough idea of how Google Analytics worked. The course was an excellent hands-on introduction. It does not make you an expert (duh!), but it's a great point to move forward without feeling scared or overwhelmed.

Essential course for those starting to the ladder of analytics and those managers with responsibility for marketing campaigns and reporting.

I found through the day my limited knowledge of Google Analytics expanded greatly. It was taught in an easy to follow & interesting structure. I would definitely recommend.

If you find Google Analytics confusing to use, this course is great for giving you the knowledge and confidence to get the data you need.

A great course giving me the skills & confidence to improve our web performance. Thank you!

A comprehensive and clear course that's a great way for people to get to grips with Google Analytics.

Another brilliant course, really well structured and explained so I left with no more questions.

Google Analytics Training Course Content

Introduction to web analytics

  • The Google Analytics story
  • Tracking scripts
  • What can be tracked with Google Analytics?
  • Natural (SEO) vs. Paid (PPC) Search
  • Google Analytics Terms of Service

Administrative interface

  • How to set up an account and profile
  • Standard filters
  • Goals and funnels
  • Site Search
  • Linking with AdWords

Reports interface

  • Reports
  • Discuss interface features
  • Date selection tool
  • Exporting and saving reports
  • Customising dashboards

What do you want to track?

  • Key Performance Indicators (KPIs)
  • Traffic sources analysis
  • Lead generation metrics
  • Branding and RIA metrics
  • Keyword analysis
  • Website design/site content optimization
  • E-commerce

Tracking Goals and Events

  • Goals vs. events
  • How to set up a goal
  • Principles for setting up events

Monitoring Change

  • Google Annotations
  • Google Intelligence

Experimentation and tracking

  • Ad Creatives, landing pages, refining keywords, shopping cart funnels
  • Manual campaign tracking

Troubleshooting

  • Tools of the trade
  • “Not set”, “other”, sampling, set up, linking
  • Common errors and how to avoid them
  • Help center, GAAC program, discussion forum

Open questions & answers

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Course Details

Course Title
Google Analytics Training
Duration
1 day
Price
£295.00 + VAT

Upcoming Dates

  1. Brighton, UK
    1. 19 Jan 2015
    2. 16 Mar 2015
    3. 18 May 2015
    4. 15 Jul 2015

Onsite Training

This course can be run in-company anywhere in the world & we can tailor the content to focus on your requirements.

We regularly provide training in London, Manchester, Bristol and Europe.

Who is this course for?

Digital marketers, web analysts and anybody who wants to use Google Analytics to monitor, report on and improve the performance of websites. This is a Beginners Course so no previous experience using Google Analytics is required but you should have Admin access to an active Google Analytics account. Please contact us before the course if this is not possible.

Booking

To request a quote or book a course fill in the form below and one of our training managers will be in contact as soon as possible to confirm your details and answer any questions.

Office hours are Monday-Friday 8.30-5.30pm.

* required.

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