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Fringes of Brighton - A Photographic Exhibition for Brighton Fringe 2016

Written by Sarah Longbottom – Wed 25 May 2016

This year the city celebrates the 10th anniversary of the Brighton Fringe and the 50th anniversary of the Brighton Festival.

In the spirit of the celebrations this year Heather Buckley and David Smith are exhibiting ‘Fringes of Brighton’ 5th May – 6th June 2016 – a showcase of photographs from events in Brighton taken over the last decade at MADE in North Road Brighton.

The exhibition is well worth a visit, it'll make you smile and so will the the coffee, lunch, and cakes.

The work that goes into putting on an exhibition requires a lot of the skills that we teach here. Photoshop and Lightroom of course, but also social media and content marketing. Many artist need to be thier own publicists these days. I managed to speak with Heather and David about their work and also with Leigh-Anne who opened the Gallery and Cafe MADE earlier this year.

I grabbed Heather today to talk about  how she produces some of her amazing shots. I enjoy photography so it was a good opportunity to gain a little insight, particularly into the action shots.

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Melissa Marie, Le Scandal Brighton Fringe 2008 - Heather Buckely

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7 Simple Steps to Planning Your Next Social Media Campaign

Written by Aaron Charlie – Wed 25 Feb 2015

Planning A Social Media Campaign

Are you thinking of using social media campaigns to engage with your customers? 

Looking for advice on how to create a successful social media campaign?

Social media campaigns have evolved from simple Facebook contests and Twitter competitions into fully integrated promotional campaigns spanning several social networks. Think Chipotle’s Scarecrow campaign or Dove’s hugely shared viral video campaigns. Of course much of these campaigns have come from big brands with resources that a small business would be hard pressed to match. Some campaigns like the ice bucket challenge evolve virally, but with a little planning there is no reason why your social media campaign can’t reach audiences beyond your demographic.

Creating your Social Media Campaign Plan

So you've been tasked to develop a social media campaign.

You use Facebook to connect with your friends but not much more than that. You follow celebrities on Twitter but you don’t have a clue about promoted tweets or the best hashtags to use.  Your boss says “we need to get on Ello, Instagram is hot and we just have to be on Bubblydon’t we?” Would you know how to get started?

A planned campaign is a successful campaign. A plan keeps you focused on the number of steps you’ll need to take along the way.

So how do you actually plan an engaging social media campaign with very little resources and not much time? Good question - one that we can help you answer in 7 simple steps to planning a social media campaign.

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Social Influence Marketing

Written by Craig Charley – Thu 07 Aug 2014

The psychology of social proof gives marketers an incredible tool for increasing the reach of their content.

We are influenced and we influence others based on the groups we identify with and the content we share online.

Digital marketing can tap into that mentality to increase inbound traffic and drive conversions; Social Influence Marketing.

The theory of social influence is excellently explained by Victor Yocco for Smashing Magazine in his article 'Social Influence: Incorporating Social Identity Theory Into Design'.

I recommend reading Victor's post first to understand the theory behind social identity and then come back to find out more about how you can apply it to your own site.

Victor sees great opportunity for designers to enhance websites and products by using social identity theory in the way that Nike has built an entire network around Nike+.

You don't have to build your own social network from scratch to take advantage of social identity theory. It can be as simple as adding sharing buttons to your site.

Social Influence Marketing is simply the use of social signals to increase online reach and improve conversion rates.

Not sure where to start with social media? Create your own effective strategy with Social Media training, part of our comprehensive Digital Marketing training package. It will really help you to improve your outreach skills so that you can start working on social influence marketing!

I believe there are three main social signals to identify; everyone, friends and celebrities.

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Getting Creative with Video Marketing on Vine

Written by Craig Charley – Fri 26 Apr 2013

It's the latest social media craze that's getting marketers excited - Vine, the 6-second video app. It's done for video what Instagram did for photos, and like Instagram it has been bought by one of the biggest players in social - Twitter.

What we find absolutely brilliant about Vine (and similar apps) is that is gives marketers with limited budget and technical skill the chance to do something creative.

What you don't need:

A massive marketing budget, full camera crew, expensive video editing software, the technical skill to operate camera equipment and software

What you do need:

A great idea, an iPhone or iPad (Vine isn't on Android yet, but there are plenty of alternatives!)

You also need to be clued up on social media! Unfortunately, it's not as easy as just posting some videos and watching the money roll in. Our social media courses will help you market your brand through social channels using tools such as Vine. Combined with content marketing training you will be ready to make the most of social video.

You may think that 6 seconds is restricting, but that restriction forces you to think - What can I fit in 6 seconds? Think of it as the video version of an elevator pitch.

A 6 second video is a viable way of getting your message across in today's crowded social networks. It's easier to convince a passer by to stop for 6 seconds than for 6 minutes.

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Marketing Your eBook with Social Media

Written by Aaron Charlie – Wed 27 Feb 2013

After coming on our InDesign eBook course you'll be able to create and publish your eBook; but what's the next step? Ideally you want people to read it, which means that it's time to begin the marketing process.

As much as you'd like to think you'll have people queuing at the virtual door to download your book, the likelihood is no one will know about it unless you tell them about it.

So how would you even begin to go about marketing an eBook? Let's assume you have a decent site and blog (if not you ought to come on our 1-day Blogging and Content Marketing course to find out why it's essential!) as a base from which to 'flaunt your wares'.

A good start, especially for a product like this, is to embrace social media. Used alongside content marketing and email marketing, social media marketing can be an effective tool to market an eBook.

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