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21 SEO Tips from 21 SEO Experts at BrightonSEO September 2014

Written by Aaron Charlie – Tue 16 Sep 2014

BrightonSEO usually ends with a 'Lightning Talks' session but this year Kelvin switched up the format and introduced a 'Greatest Tips Session'.

The idea: every speaker from the day shares their top actionable SEO tip that attendees can start using when back in the office on Monday morning. We particularly liked the idea because it meant a chance to catch tips from speakers which we'd missed on the day.

We came away with 21 fantastic tips which we couldn't help but share with those who couldn't make it on Friday.

You can watch the full video, skim through the quick tips, or read the full transcript with our thoughts below.

 If you are interested in developing your SEO skills then take a look at our Beginners SEO and Advanced SEO Strategy courses. Both courses are developed to quickly improve your practical skills and increase your search knowledge.

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How to Use Structured Data Markup

Written by Aaron Charlie – Thu 20 Feb 2014

New SEO Course - Advanced SEO Training for Managers?. Get hands-on with Structured Data Markup & Semantic Search.

Have you ever wondered where Google gets the information for search results like these?

This is an example of Rich Snippets generated by Structured Data.

Structured data markup helps search engines understand the context of a webpage through the use of HTML tags.

You identify an item (ie. recipe) and its properties (ingredients, preptime, nutrition etc.).

See which items and properties BBC Good Food has used with Google's Structured Data Testing Tool.

You can also check the page source to see how they have actually marked up the page:

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Future Proof SEO Strategy for 2014

Written by Craig Charley – Mon 02 Dec 2013

New SEO Course - Advanced SEO Training for Managers. The best SEO course you'll attend in 2014.

Could your business survive a manual or algorithmic Google penalty? That's the most important question for SEOs in 2014.

Over the past two years we have seen the number and frequency of algorithm updates and manual penalties increase as Google's Webmaster Spam team gets better at identifying tactics. This only looks set to continue over the next two years.

So how can you adjust your tactics to get results without risking everything?*

In this post I'm going to run through an SEO strategy that meets Google's Webmaster Guidelines, takes advantage of new and developing technologies and diversifies your traffic sources so that you're not so heavily reliant on Google search traffic.

If you're completely stuck with SEO or unsure you're going about it the right way then you can learn everything in this post on our hands-on, workshop-style SEO training courses.

I've included tips for content, link building, technical, offline, local, social and mobile considerations to create an overall picture of what search engines see as a 'good' site and help you give your SEO strategy a makeover for 2014.

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Scaled to Death: Is Guest Blogging Still Worth It?

Written by Craig Charley – Mon 08 Jul 2013

Update 09/07: Search Engine Land have reported that Google's John Mueller has twice stated that if you are guest blogging for links, then those links should be nofollowed. This is stronger proof than ever that Google considers guest post links a violation of their Webmaster Guidelines and it's a matter of time until we see some sort of 'guest post link penalty'. I think this should be taken with a pinch of salt so you shouldn't rush out and nofollow all your posts, but you should definitely think about the kinds of sites you are writing for and the quality of your content.

Nearly two years since we wrote about guest blogging as the next big thing for SEO and link building, it's time to look at how guest posting has changed, the impact of scaling and whether it's still a valuable SEO technique.

It's important to remember that content marketing is not just guest blogging. Find out exactly what it is on our Content Marketing Course or read our Content Marketing Guide.

 

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Downloadable Link Removal Guide - When to Remove Links

Written by Craig Charley – Tue 07 May 2013

One of the most common reasons that small businesses attend our SEO Courses is that they've had a Google link penalty - manual or algorithm - which have become part and parcel of SEO since the Panda update first reared its head.

With the increase in penalties has come an increase in link removals, but it's not always easy to know when to remove links, or even which links to remove. After all if you remove all your links then you're not going to rank for anything at all!

We decided to clear up the confusion surrounding link removal by creating a downloadable guide to removing links. Simply work your way through the guide to decide if and when to remove bad links, and how to go about doing it.

Click the image below to download the full PDF:

 

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It's important to remember that links are no longer the be all and end all of SEO anymore. Personalised results based on location, preferences and search history now mean that no searcher has the same results. This is even more true for mobile searches, which is why we've just launched our one-of-a-kind Mobile SEO course that focused specifically on the mobile side of search.

Have You Had a Manual Link Notification?

Check your Webmaster Tools account for unnatural link penalty notifications, which mean that Google have taken manual action against your site.

If you haven't set up Webmaster Tools then it's essential you do; use our guide to using Webmaster Tools and make sure you set up email alerts so you don't miss important messages.

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