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Local SEO tips for Black Friday and Cyber Monday

Written by Aaron Charli – Fri 27 Nov 2015

Digits ready for the most busy shopping days of the year?  

Is your local business prepared for Black Friday sales?

Local SEO could be your salvation.

Whatever your opinions, news forecasts suggest Black Friday could be the UK's first £1 billion online shopping day as retailers open their doors to bargain hunters. The Centre for Retail Research experts expects tills over the weekend, including Cyber Monday, to take £3.49 billion. So what does this mean for a local small business?

If you really want to be found on Black Friday here are a couple of suggestions for your online marketing strategy...

Photo credit: Reuters

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5 Content Marketing Websites You Should Probably Know About

Written by Aaron Charlie – Thu 19 Nov 2015

Planning a content marketing strategy for 2016?

Looking for useful content marketing guides that hit the marketing spot?

There have been countless blog posts and guides written on the subject, and the list grows daily.  But the problem isn’t a lack of knowledge or how-to information. The problem is finding a content marketing guide that meets your needs at your level of expertise.  And dare I say who’s got the time to trawl through numerous guides. Isn’t it better to just get on with it?

While it’s tempting to get stuck in, one of the key things about content marketing is having a solid plan and editorial calendar. By investing the time to align your content marketing efforts to your business objectives you will reap the rewards - Google absolutely loves quality fresh content. There are loads of comprehensive guides but some are overwhelming for content marketing newbies. With this in mind we’ve produced a round up of the top 5 content marketing guides on the interwebs to save you time in planning your 2016 content marketing plan.  

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BrightonSEO 2014: Two Ex-Googlers & A Link Builder Debate 'The Reality of SEO'

Written by Craig Charley – Fri 25 Apr 2014

We always look forward to the panel debates at BrightonSEO as the discussion is more open. It's even better when they involve ex-members of the Google Search Quality team (and a "former" spammer).

Moderated by theMediaFlow's Nichola Stott, this year's panel included Fili Wiese and Kaspar Szymanski, both ex-Google turned SEO Consultant, and Gareth Hoyle, representing LinkRisk.

Watch the full panel debate

Key Takeaways

  • You cannot recover from a penalty with just a disavow file, you have to do link removal
  • Google is using the disavow tool to crowdsource bad links/domains
  • A bad link is any link "made for SEO"
  • Link building is fine, as long as you build for traffic
  • Google can tell if a link is getting clicked or not
  • Negative SEO is far less common that it is talked about, it is usually a spam attack or result of miscommunication
  • Sites hit by negative SEO are never clean to start with
  • There are hundreds of reasons that your site might drop in Google, not always a penalty, so do discovery on your own site, don't look for answers on the internet
  • Google focus on users, not SEOs/webmasters, so there is always going to be collateral damage
  • You can't recover from a penalty and then delete your disavow file, Google keeps track of everything and will find out
  • Second penalties are much harder to recover from that first ones

?BrightonSEO 2014 Panel Debate Reality of SEO

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Mammoth Guide to Webmaster Tools for SEO

Written by Craig Charley – Thu 13 Feb 2014

Get hands on with Webmaster Tools on our brand new Advanced SEO Strategy Training course - the most up to date course on the market.

Google Webmaster Tools is an incredible tool for running health checks, monitoring your site's progress or uncovering the source of a problem. It's also an essential SEO tool.

If you're not familiar with Webmaster Tools or you haven't been keeping up with the latest changes & additions then we are here to help.

Learn about every feature of Google WMT and find out how you can use it for quick and long term SEO wins.

If you want to get hands on with Webmaster Tools then come down to Brighton for our 2-day SEO course which will give you hands on experience using WMT for SEO. We are always updating our SEO courses with the latest trends and best practices. If you're more interested in the analytics side of Webmaster Tools then we also recommend our 1 day Google Analytics or Advanced Google Analytics course.

I've thrown in a lot of tips along the way based on our experiences at Silicon Beach so you will have some good ideas to use Webmaster Tools to improve your site's performance.

Let's start from the top...

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Downloadable Link Removal Guide - When to Remove Links

Written by Craig Charley – Tue 07 May 2013

One of the most common reasons that small businesses attend our SEO Courses is that they've had a Google link penalty - manual or algorithm - which have become part and parcel of SEO since the Panda update first reared its head.

With the increase in penalties has come an increase in link removals, but it's not always easy to know when to remove links, or even which links to remove. After all if you remove all your links then you're not going to rank for anything at all!

We decided to clear up the confusion surrounding link removal by creating a downloadable guide to removing links. Simply work your way through the guide to decide if and when to remove bad links, and how to go about doing it.

Click the image below to download the full PDF:

 

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It's important to remember that links are no longer the be all and end all of SEO anymore. Personalised results based on location, preferences and search history now mean that no searcher has the same results. This is even more true for mobile searches, which is why we've just launched our one-of-a-kind Mobile SEO course that focused specifically on the mobile side of search.

Have You Had a Manual Link Notification?

Check your Webmaster Tools account for unnatural link penalty notifications, which mean that Google have taken manual action against your site.

If you haven't set up Webmaster Tools then it's essential you do; use our guide to using Webmaster Tools and make sure you set up email alerts so you don't miss important messages.

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