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Written by Aaron Charlie – Wed 25 Feb 2015
Are you thinking of using social media campaigns to engage with your customers?
Looking for advice on how to create a successful social media campaign?
Social media campaigns have evolved from simple Facebook contests and Twitter competitions into fully integrated promotional campaigns spanning several social networks. Think Chipotle’s Scarecrow campaign or Dove’s hugely shared viral video campaigns. Of course much of these campaigns have come from big brands with resources that a small business would be hard pressed to match. Some campaigns like the ice bucket challenge evolve virally, but with a little planning there is no reason why your social media campaign can’t reach audiences beyond your demographic.
So you've been tasked to develop a social media campaign.
You use Facebook to connect with your friends but not much more than that. You follow celebrities on Twitter but you don’t have a clue about promoted tweets or the best hashtags to use. Your boss says “we need to get on Ello, Instagram is hot and we just have to be on Bubblydon’t we?” Would you know how to get started?
A planned campaign is a successful campaign. A plan keeps you focused on the number of steps you’ll need to take along the way.
So how do you actually plan an engaging social media campaign with very little resources and not much time? Good question - one that we can help you answer in 7 simple steps to planning a social media campaign.
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