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How to Use Structured Data Markup
New SEO Course - Advanced SEO Training for Managers?. Get hands-on with Structured Data Markup & Semantic Search.
Have you ever wondered where Google gets the information for search results like these?
This is an example of Rich Snippets generated by Structured Data.
Structured data markup helps search engines understand the context of a webpage through the use of HTML tags.
You identify an item (ie. recipe) and its properties (ingredients, preptime, nutrition etc.).
See which items and properties BBC Good Food has used with Google's Structured Data Testing Tool.
You can also check the page source to see how they have actually marked up the page:
Aaron Charlie
20 Feb 2014
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