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Facebook Versus Click-Bait

Written by Aaron Charlie – Wed 27 Aug 2014

Is this the end of click-bait? Facebook has announced changes to the News Feed that should reduce the amount of click-bait headlines and improve user experience. What effect does this have on Facebook page owners?

Firstly, here's how Facebook is going to decide which posts are click-bait:

  • Short clicks - a user clicks on a link and then quickly clicks back to Facebook. This indicates that the content did not match the headline. In reverse, the longer someone spends on a link, the more useful it will look to Facebook.
  • Engagement - links that receive a lot of clicks but very few shares and likes will also be flagged as click-bait as it shows that the link was not valuable enough to earn a recommendation.

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