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Why Are Subject Lines Important?

Written by Aaron Charli – Mon 17 Nov 2014

Are you, like countless many others, sitting on an inbox of hundreds, maybe even thousands of unread emails? Or are you wondering why only one hundred of the nine hundred and fifty three newsletters you sent out Tuesday weren't opened?

If you’re struggling to get your emails read they probably share something in common with the unread emails in your own inbox.

Poor Subject Lines

"But surely if the content is great then my subject line won’t even matter?"

Somewhere hidden in the depths of your junk folder there is a quality article or offer relevant to you that you have missed.

You haven’t opened it. Why?

Thanks to a poor subject line

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