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Written by Aaron Charlie – Fri 13 Jul 2012
Social Media Marketing is now essential for brand reputation and for SEO. But, more than that, it’s an effective way of connecting with existing and prospective customers, and providing customer service.
It’s not enough to set up a Twitter account and post daily about your products or services – you need to maintain an online presence and engage with your followers – just one example of how businesses aren’t using social media to its full potential.
We offer a 2-day Social Media course which is jam packed with advice, guidance, strategic tips, what-to-dos and what-not-to-dos. The course is continually updated with the latest developments in the industry, and you leave ready to begin (or revamp) your business’s social media campaign.
For those who are thinking of coming on the course, or those who can’t make it to Brighton (although we’re happy to train you on site!), here’s our Ultimate Guide to Social Media Marketing. We hope it helps!
The number one thing to be aware of is that social media marketing is not about you - it's about them ('them' being your followers, those who like your pages, your connections and your circles). Never forget to ask yourself what you want to see on social media from a business – and that constant self-promotion is the quickest way to put people off. I see examples of this happening every day.
With that in mind, I’ll take you through how to apply this principle to the various social networks.
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