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By now you probably will have heard the news that 'cinemagraphs' are coming to Facebook ads. If you haven't heard of a cinemagraph before then take a moment to appreciate the almost-hypnotic power of a Yellowstone waterfall from footage captured in a video 'Echoes in the Canyon' by David Hollandsworth.
Credit: Reddit user 'BigMurph26'
What is a 'Cinemagraph'?
A cinemagraph is usually video that, through image editing software has been converted into a sequential, looping gif. The creator has edited the video so that large portions of the image are stabilised and selected sections are kept mobilised. We expect marketers will take advantage of Facebook's autoplay function for videos. I personally believe that cinemagraphs will become the greatest aesthetic marketing tool to hit Facebook in recent years.
Cinemagraphs have been around since 2011 when Jamie Beck and Kevin Burg created the method to advertise their fashion photography. It doesn't take a trained eye to see why cinemagraphs are so effective. I imagine the Twitter and Tumblr users amongst us will be no strangers to the occasional 'living image'. Animated .gif's have long been an art form on Tumblr - almost exclusively (until now).
Twitter technically supports animated gifs. In reality, they have been converted into MP4 video and must be clicked on to be viewed. No surprises that they often don't take off.
Sass stands for Syntactically Awesome Style Sheets. After a quick look, I thought that it was better suited to larger sites and involved programming. After a second look, the scales fell from my eyes. Sass organizes your stylesheets efficiently and drastically cuts down on your development time. It uses some programming tools, e.g. variables, while being accessible to non-programmers.
What is Sass?
Sass is a CSS preprocessor. You start off by creating a Sass stylesheet, e.g. style.scss. You then use an app or the command line to output that file into a normal CSS file, e.g. style.css.
We believe that the best way to learn is practical, face to face training with an expert on-hand to help solve any problems.
However, we recognise that not everyone is able to take the time off from work for classroom based training (especially if retraining for a new career).
We have scoured the web to find the best resources to help you learn to code for free online and at your own pace.
We also offer HTML & CSS workshops for beginners.
We've updated this article for 2014 and turned it into a free downloadable Mobile Strategy eBook. Find out what your options are for mobile development and which platform is right for your business. Once you've decided, take a look at our Mobile Development courses and start learning an essential skill for 2014.
Last year we wrote about ‘the mobile future’. Well that future has become the present. As a business owner, what are your options for entering the ever-growing mobile market?
Not only is the mobile market growing but it’s becoming more profitable. Google recently added in-app subscriptions to the Play Store, PayPal is taking mobile to the high street and banks are getting in on the act led by Barclays Pingit.
Fears of security have been swept aside as mobile users worldwide devour information & entertainment on the go.
The opportunities for marketing are huge. Last year the mobile market was estimated to be worth $25-50 billion by 2015, but as China’s app market is valued at $35 billion those early figures massively undersell the mobile market.
Mobile at a Glance
Users can access content on their smartphone or tablet in two ways – via a browser or by downloading an app. You should be making sure that potential customers can access your content via one of these options:
- Browser – Websites (desktop, mobile & responsive) and Web Apps
- Application – Native Apps
So which one should you choose? Use our helpful guide to decide!
We run an iOS App Developer Course and an Android App Workshop, teaching you how to design, develop and market apps for the two most popular mobile operating systems - with a combined market share of 82% between them!
As a professional web developer or hobbyist designer, there are always ways to make the coding work you do faster and more efficient. With that in mind, we've put together a list of the 10 most useful cheat sheets a developer can rely on - everything from HTML5 to MySQL.
Of course , if you're struggling with the basics, you could always come on our HTML5 & CSS3 Course to kick-start your developing career.