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BREAKING NEWS - Your tweets are already appearing in Google search!
Earlier today we sent out a tweet about using analogies in Project Management written by, Project Management Solutions, a US based Project Management college.
Within an hour, we were looking up the author so that we could let him know we had tweeted him - always a good idea as it can help build relationships on your social media accounts. Our tweet appeared in the Google serps.
You've been advised to "keep it simple" on visuals and now you're even thinking about outsourcing your SEO efforts?
There's no need to skimp on form to enhance the function of your website.
I've picked out five of the best responsive SEO friendly themes for your WordPress site that look great, but look even better in search.
BrightonSEO usually ends with a 'Lightning Talks' session but this year Kelvin switched up the format and introduced a 'Greatest Tips Session'.
The idea: every speaker from the day shares their top actionable SEO tip that attendees can start using when back in the office on Monday morning. We particularly liked the idea because it meant a chance to catch tips from speakers which we'd missed on the day.
We came away with 21 fantastic tips which we couldn't help but share with those who couldn't make it on Friday.
You can watch the full video, skim through the quick tips, or read the full transcript with our thoughts below.
If you are interested in developing your SEO skills then take a look at our Beginners SEO and Advanced SEO Strategy courses. Both courses are developed to quickly improve your practical skills and increase your search knowledge.
Is it possible to increase search visibility without building links?
At BrightonSEO in April Semantic Search was a popular topic that featured in many talks and I also had the pleasure of taking part in a Semantic Search Roundtable discussion, sponsored by Intelligent Positioning.
It is also worth reading Krystian Szastok's follow up post 'I Became an Entity: How I'm on the Knowledge Graph' which gives further evidence of becoming an entity with some additional tips.
Andrew and Krystian's posts are both excellent reads, but they focus on individuals and the knowledge graph.
I also want to focus on businesses.
How can businesses get themselves into the knowledge graph, and also take advantage of the other features of semantic search?
First, a bit of theory about why this is so important.
We always look forward to the panel debates at BrightonSEO as the discussion is more open. It's even better when they involve ex-members of the Google Search Quality team (and a "former" spammer).
- You cannot recover from a penalty with just a disavow file, you have to do link removal
- Google is using the disavow tool to crowdsource bad links/domains
- A bad link is any link "made for SEO"
- Link building is fine, as long as you build for traffic
- Google can tell if a link is getting clicked or not
- Negative SEO is far less common that it is talked about, it is usually a spam attack or result of miscommunication
- Sites hit by negative SEO are never clean to start with
- There are hundreds of reasons that your site might drop in Google, not always a penalty, so do discovery on your own site, don't look for answers on the internet
- Google focus on users, not SEOs/webmasters, so there is always going to be collateral damage
- You can't recover from a penalty and then delete your disavow file, Google keeps track of everything and will find out
- Second penalties are much harder to recover from that first ones