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You’ve pretty much all heard of Google Analytics, right? But do you understand it? If you are a GA newbie, possibly not. We do run some great one day Google Analytics courses here at Silicon Beach (beginners and advanced), but if you just want to dip your toe in and learn some of the lingo read on.
Before you get down to the nitty gritty data, graphs and conversion rates, you must first know your Bounce Rate from your Benchmarking. So we've gathered up all the gobbledygook and it’s meanings to help you get to grips with it. We don’t want you to end up like this cat. So let’s get started…
Digits ready for the most busy shopping days of the year?
Is your local business prepared for Black Friday sales?
Local SEO could be your salvation.
Whatever your opinions, news forecasts suggest Black Friday could be the UK's first £1 billion online shopping day as retailers open their doors to bargain hunters. The Centre for Retail Research experts expects tills over the weekend, including Cyber Monday, to take £3.49 billion. So what does this mean for a local small business?
If you really want to be found on Black Friday here are a couple of suggestions for your online marketing strategy...
Photo credit: Reuters
Yesterday marked the launch of Google+ Collections. I’d like to be less cliché than hailing it as Google’s answer to Pinterest at this early stage even though similarities are evident. 'Collections’ undeniably provides us with an easy, efficient way to organise and curate the best content from around the web.
Creating a collection is as simple as navigating to the ‘Collections’ tab underneath your cover photo and allocating your collection a name and its desired visibility. ‘Custom’ audiences are formed from a number of Google+ circles if you’re looking to refine your scope. Collections can also be set to – Only Me. This is my favourite aspect of collections thus far. Share the best posts or ideas from Google+ to your own private collection and create a drawing board for future articles, or simply as a personal bookmarking tool.
After creating your collection you are able to ‘customise’ your collection image and colour scheme. Note – it is not possible to change the visibility settings of a collection after it has gone live. From here on the collection and the content contained within is completely at the discretion of the user.
See Heather Buckley's 'Google Plus Collections and How to Use Them' for a comprehensive guide on creating collections.
BREAKING NEWS - Your tweets are already appearing in Google search!
Earlier today we sent out a tweet about using analogies in Project Management written by, Project Management Solutions, a US based Project Management college.
Within an hour, we were looking up the author so that we could let him know we had tweeted him - always a good idea as it can help build relationships on your social media accounts. Our tweet appeared in the Google serps.
You've been advised to "keep it simple" on visuals and now you're even thinking about outsourcing your SEO efforts?
There's no need to skimp on form to enhance the function of your website.
I've picked out five of the best responsive SEO friendly themes for your WordPress site that look great, but look even better in search.