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Local SEO tips for Black Friday and Cyber Monday

Written by Aaron Charlie – Fri 27 Nov 2015

Digits ready for the most busy shopping days of the year?  

Is your local business prepared for Black Friday sales?

Local SEO could be your salvation.

Whatever your opinions, news forecasts suggest Black Friday could be the UK's first £1 billion online shopping day as retailers open their doors to bargain hunters. The Centre for Retail Research experts expects tills over the weekend, including Cyber Monday, to take £3.49 billion. So what does this mean for a local small business?

If you really want to be found on Black Friday here are a couple of suggestions for your online marketing strategy...

Black Friday

Photo credit: Reuters

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Google+ Collections For Business

Written by Aaron Charlie – Tue 05 May 2015

Yesterday marked the launch of Google+ Collections. I’d like to be less cliché than hailing it as Google’s answer to Pinterest at this early stage even though similarities are evident. 'Collections’ undeniably provides us with an easy, efficient way to organise and curate the best content from around the web.

Creating a collection is as simple as navigating to the ‘Collections’ tab underneath your cover photo and allocating your collection a name and its desired visibility. ‘Custom’ audiences are formed from a number of Google+ circles if you’re looking to refine your scope. Collections can also be set to – Only Me. This is my favourite aspect of collections thus far. Share the best posts or ideas from Google+ to your own private collection and create a drawing board for future articles, or simply as a personal bookmarking tool.

After creating your collection you are able to ‘customise’ your collection image and colour scheme. Note – it is not possible to change the visibility settings of a collection after it has gone live. From here on the collection and the content contained within is completely at the discretion of the user.

See Heather Buckley's 'Google Plus Collections and How to Use Them' for a comprehensive guide on creating collections.

Customising Collections

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Tweets Are Already Appearing In Google Search

Written by Charles Byard – Fri 27 Mar 2015

BREAKING NEWS - Your tweets are already appearing in Google search!

Earlier today we sent out a tweet about using analogies in Project Management written by, Project Management Solutions, a US based Project Management college.

Within an hour, we were looking up the author so that we could let him know we had tweeted him - always a good idea as it can help build relationships on your social media accounts. Our tweet appeared in the Google serps.

Dan Vinson Tweet

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The Best Responsive WordPress Themes for SEO

Written by Aaron Charlie – Thu 12 Mar 2015

Best Responsive Themes For SEO

What's that?

You've been advised to "keep it simple" on visuals and now you're even thinking about outsourcing your SEO efforts?

There's no need to skimp on form to enhance the function of your website.

I've picked out five of the best responsive SEO friendly themes for your WordPress site that look great, but look even better in search.

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21 SEO Tips from 21 SEO Experts at BrightonSEO September 2014

Written by Aaron Charlie – Tue 16 Sep 2014

BrightonSEO usually ends with a 'Lightning Talks' session but this year Kelvin switched up the format and introduced a 'Greatest Tips Session'.

The idea: every speaker from the day shares their top actionable SEO tip that attendees can start using when back in the office on Monday morning. We particularly liked the idea because it meant a chance to catch tips from speakers which we'd missed on the day.

We came away with 21 fantastic tips which we couldn't help but share with those who couldn't make it on Friday.

You can watch the full video, skim through the quick tips, or read the full transcript with our thoughts below.


If you are interested in developing your SEO skills then take a look at our Beginners SEO and Advanced SEO Strategy courses. Both courses are developed to quickly improve your practical skills and increase your search knowledge.

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