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Silicon Beach Training | Locations and Courses update

Written by Joseph Scott – Thu 25 May 2017

Brighton Beach

We are delighted to announce that we have expanded further across the United Kingdom to ensure that we can cover all your training requirements in your local area!

Some of our New Locations: 

  • Manchester
  • Birmingham
  • Bristol
  • Edinburgh
  • Dublin
  • Milton Keynes

To see the full list of locations please visit the link below: 

Training Locations

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Google Analytics: Glossary for Beginner’s 2016

Written by Andy Trainer – Tue 01 Dec 2015

You’ve pretty much all heard of Google Analytics, right? But do you understand it? If you are a GA newbie, possibly not. We do run some great one day Google Analytics courses here at Silicon Beach (beginners and advanced), but if you just want to dip your toe in and learn  some of the lingo read on.

Before you get down to the nitty gritty data, graphs and conversion rates, you must first know your Bounce Rate from your Benchmarking.  So we've gathered up all the gobbledygook and it’s meanings to help you get to grips with it. We don’t want you to end up like this cat. So let’s get started…

Google Analytics Cat

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Local SEO tips for Black Friday and Cyber Monday

Written by Aaron Charlie – Fri 27 Nov 2015

Digits ready for the most busy shopping days of the year?  

Is your local business prepared for Black Friday sales?

Local SEO could be your salvation.

Whatever your opinions, news forecasts suggest Black Friday could be the UK's first £1 billion online shopping day as retailers open their doors to bargain hunters. The Centre for Retail Research experts expects tills over the weekend, including Cyber Monday, to take £3.49 billion. So what does this mean for a local small business?

If you really want to be found on Black Friday here are a couple of suggestions for your online marketing strategy...

Black Friday

Photo credit: Reuters

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Google+ Collections For Business

Written by Aaron Charlie – Tue 05 May 2015

Yesterday marked the launch of Google+ Collections. I’d like to be less cliché than hailing it as Google’s answer to Pinterest at this early stage even though similarities are evident. 'Collections’ undeniably provides us with an easy, efficient way to organise and curate the best content from around the web.

Creating a collection is as simple as navigating to the ‘Collections’ tab underneath your cover photo and allocating your collection a name and its desired visibility. ‘Custom’ audiences are formed from a number of Google+ circles if you’re looking to refine your scope. Collections can also be set to – Only Me. This is my favourite aspect of collections thus far. Share the best posts or ideas from Google+ to your own private collection and create a drawing board for future articles, or simply as a personal bookmarking tool.

After creating your collection you are able to ‘customise’ your collection image and colour scheme. Note – it is not possible to change the visibility settings of a collection after it has gone live. From here on the collection and the content contained within is completely at the discretion of the user.

See Heather Buckley's 'Google Plus Collections and How to Use Them' for a comprehensive guide on creating collections.

Customising Collections

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Tweets Are Already Appearing In Google Search

Written by Charles Byard – Fri 27 Mar 2015

BREAKING NEWS - Your tweets are already appearing in Google search!

Earlier today we sent out a tweet about using analogies in Project Management written by, Project Management Solutions, a US based Project Management college.

Within an hour, we were looking up the author so that we could let him know we had tweeted him - always a good idea as it can help build relationships on your social media accounts. Our tweet appeared in the Google serps.

Dan Vinson Tweet

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