Can't find what your looking for?

Call us on +44 (0)1273 622272 or contact us.


showing {{courseLimit}} of {{(courses | filter:query).length}} results Show All

Hide All


showing {{courseLimit}} of {{(tags | filter:query).length}} results Show All

Hide All


Qualifying the Customer

Written by John A G Smith – Fri 07 Oct 2016

There are many techniques used to provide good customer service. Our blog writer John A G Smith is a fountain of knowledge and using his experience tells us about just one of these........ if you want to learn more enquire about one of our private customer service courses.

So there I was, stark naked, (it’s too late, you’ve got that image indelibly etched into your brain now so you may as well carry on reading), water running … and it was stone cold.

Man with bed head hair and a shocked face standing in a bathroom

Image by Joshua Rothhaas

No problem.  When you stay in ‘Business Hotels’ this is a familiar scenario.  Each morning, in a very short time span, a hundred business people arise from a hundred (or maybe fewer) beds and head for the showers.  The hot-water storage tank gives up its contents in short order and those at the back of queue, or the top of the building, go cold.  But good hotels, understanding this high demand, will have boilers that can cope so within a few minutes a heater with the power of a small thermonuclear device will restore the status quo and my day’s business will be back on track.......

Read More

Why Communities are Essential to Growing your Startup

Written by Craig Charley – Tue 21 Jan 2014

Communities are your best social media tool when starting a business.

Stop shouting into a void and start communicating; they are a great way to engage with potential customers, investors and brand advocates.

Offline networking is still a powerful tool but online communities can give you a global reach and are often more time and cost effective for your limited resources.

In this post you'll find out why communities are so vital and how you can start using them.

Startup Communities

To learn more about using social media & communities to grow your business and engage with consumers and influencers, come on our Social Media workshops and Blogging courses. Together they will give you a powerful toolset to boost your brand online.

Why It's Important

You've started new business with a new idea. How do you get people to care? 

You could spend money on advertising, but it would have to be a very good campaign to convince prospective buyers to take interest in a company they've never heard of.

Social proof is a strong selling point; it's not surprising why social media platforms are trying to take advantage of it with social ads (your friend X like our product) and why consumers are so protective of how their actions are used as social proof.

Recommendations are most valuable when they come naturally. It's easy to tell the difference between a genuine review and one prompted by a promotion or giveaway.

If you can create a community around your business or convince an existing community to take notice of your business then they will do a lot of the hard work for you, giving you the initial investment that you can later use on advertising to grow outside of the community.

Read More

A Telephone Presentation

Written by Andy Trainer – Thu 05 Mar 2009

A telephone presentation is unique in many ways and many people will never have the need to give one. However if the situation occurs when you have to give a telephone presentation then you will be glad to have been prepared.

Preparing a Telephone Presentation:

One of the fundamentals of a telephone presentation is to be prepared for the worst. For instance if the connection was bad or there was some kind of interference it is a good idea to have the person’s telephone’s number at hand in case the line goes dead as it won’t look good if you are unable to phone them back.

Some find this added dimension to be more relaxing, as they can no longer see their audience. However in this climate your choice of words and voice tone become imperative. It is still important to prepare as usual, and to have some form of cards or notes at the ready for guidance to help you not lose track.

Read More