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6 Photoshop Tricks Every Marketer Should Know

Written by Aaron Charlie – Thu 28 May 2015

If you aren’t having sleepless nights over the absurdities of the Polygonal Lasso tool then you’re missing out on modern marketing’s favourite tool.

Photoshop is like skydiving. At first it’s terrifying. Many spend their wholes lives without having done it. Most are too timid to commit to the climb. But minutes in, as you reach the peak of your ascent you feel like you’re flying…

Wait a minute. You are flying? It feels unnatural, you’re in uncharted territory. One glance over the edge and your world as you know it comes crashing down. Chaos, anarchy…elation? The void of uncertainty is overwhelming, there's so much you never knew...

Touchdown. You’ve just had the most incredible marketing revelation of your life; you’re dying to try it again. Soon you’ll be so obsessed with swatches and layers that you’ll find yourself convincing your first born to stop eating play-doh and start designing his graphics in-house. Why can’t everyone else see that smart objects are the best thing since sliced bread?

Have I ever been skydiving? Perhaps not.

Is Photoshop really the best thing since sliced bread? Undeniably.

Is there a company that can provide a quality two-day Photoshop Training course, preferably in the centre of Brighton?

Keep reading and find the six Photoshop techniques every marketer needs to know.

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An Insight into Brighton Festival Event Photography with Heather Buckley

Written by Charles Byard – Fri 27 Mar 2015

Heather is always advocating Brighton as being one of the best places in the world for event photography; she was recently quoted in the Argus after her “British Life” photography award for saying so. Heather has been thinking of organising some event photography courses for a while. It’s something she has had great experience in. She has been running the Street Photography course in Brighton and has it off to a fine art. Learn invaluable photography tips during the day, have some fun, and take advantage of the opportunities that Fringe City, an annual Brighton Fringe event, provides.

There will only be two courses running during the Brighton Fringe Festival. They will take place on the 3rd and the 16th May. Delegates will start at Silicon Beach Training, where they will look at and discuss some of her favourite techniques, and how they might be achieved.

All the action is just down the road, so you can go down and warm up before the characters arrive, have a go at shooting before having lunch at a pre-booked cafe.

Places will be restricted to 6, Heather has a timetable prepared so everyone gets some time, more shooting takes place after lunch before taking the images back to Silicon Beach for reviews and a demonstration of Heather’s favourite processing tips.

Find out more or book a place on our Event Photography course.

Brighton Fringe Street Food

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Photoshop Perspective Warp Tutorial

Written by Aaron Charlie – Tue 15 Jul 2014

Perspective Warp is easily my favourite new feature of the 2014 Photoshop CC update.

Imagine you take a photo and in post-processing you think 'I wish I'd taken that on the other side of the building!' - well now you can retake your photos with Perspective Warp.

Before we get started, choose a photo to work on. I've found that the process works best with photos with clear straight edges in.

If you want, you can download and use our sample photo to follow along with the tutorial.

To learn more cool Photoshop tricks, our 2-day Photoshop workshop is the best place to start.

Please note: this tutorial only works on the 2014 version of Photoshop CC. Open your Creative Cloud app to download the latest version.

Photoshop Perspective Warp Tutorial

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Adobe Keyboard Shortcuts - Desktop Background & Poster

Written by Heather Buckley – Tue 10 Dec 2013

Photoshop, InDesign & Illustrator Keyboard Shortcuts

Nothing speeds up your workflow using Adobe products more than learning the keyboard shortcuts for the main tools.

To help you learn the most common keyboard shortcuts off by heart we've created a graphic showing you how to quickly select the right tool.

Adobe Keyboard ShortcutsClick to download as a 1920 x 1080 background

If you're struggling to get to grips with Adobe software then our Photoshop, InDesign and Illustrator courses come highly recommended. There's no better way to gain confidence and start working more productively.

You can download our graphic as a desktop background or print it off and stick it on the wall to refer to.

Once you start learning your favourite tool commands you will be surprised how much faster you work.

Download our Adobe Keyboard Shortcuts Background

Download our Adobe Keyboard Shortcuts Poster

Just use one program? Get the individual shortcuts below...

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Is Adobe Creative Cloud Worth it?

Written by Heather Buckley – Wed 19 Jun 2013

Why I Think You Should Stop Moaning About Creative Cloud

Adobe's move away from the traditional licencing model of its Creative Suite software towards the subscription-based Creative Cloud has caused a veritable outcry from users the world over.

Claims that it's more expensive, that it's exploitative and that Adobe are trying to lock their customers into The Matrix of design software can be heard echoing round the empty and not so empty corridors of the internet.

The thing is, if you're one of those people who have spent the last month griping about how unfair it all is, I reckon it's probably time to stop.

Creative-Cloud-Moaning

Here at Silicon Beach, we've been using Creative Cloud, both personally and on our Adobe Courses for a while now and we're yet to explode in a ball of flames. Okay, so that's not exactly its best selling point, but from the way some people are talking about it, you'd think that's what was going to happen.

To be fair, there are plenty of decent arguments on both sides as to whether the move is a good or bad thing, but my point is, even if you think it's the worst thing since Rebecca Black, moaning about it isn't going to help in any way.

Here's why.

Creative Cloud isn't More Expensive

I'll add a caveat to that point - yes, it can be more expensive, but for the average user it won't be. Check out this chart from CNET who delved right into the nitty-gritty details of pricing -

CS-vs-CC-price

Now the only existing plan that is cheaper in real terms (i.e. with one upgrade in the cycle) is the CS6 Design Standard package, and although Creative Cloud may be $152 more over the course 3 years, with it you get Lightroom, Premiere Pro, After Effects, Flash Pro, Edge Animate, Dreamweaver, Audition, Muse, and certain extra online services that you'd otherwise not receive with Design Standard, to go along with your classics like PhotoshopInDesign and Illustrator.

Now, if you currently work with CS3 or CS4 and planned to upgrade to the now non-existent CS7, it won't be cheaper, no. But then realistically, if you haven't upgraded for three iterations then you're not exactly Adobe's target market. You may think you're a loyal customer, but in a business sense, you're just a dead weight.

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