Adapted from original post by guest blogger Rachel Strange. We cover a variety of Social Media strategies on our Social Media Course,  you can also learn more about online marketing on our  Google Analytics courses in Brighton, Sussex .

Social Media Marketing is proving to be a winner for fragrance company Old Spice, who have gone viral with their recent  interactive YouTube advertising campaign!

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The use of Social Media Marketing by Old Spice has earned them over 666,000 fans on their Facebook page so far. This successful campaign is simple, it encourages user engagement and uses a hunky towel wearing male model! A recipe for success.

Some are calling the campaign the most successful viral campaign ever. Why? Well in just a few short weeks the campaign can claim

• Nearly 90,000 followers on Twitter, including a host of celebrities.
• 100 million views and 100,000 subscribers on YouTube
• 666,000 fans on Facebook

Fans are encouraged to ask questions and talk to him through various Social Media channels and this has proven to be great way of promoting the brand and product to the public. In fact the campaign is so successful here are today’s YouTube stats:

#1 – Most Viewed (This Week) – Global

#1 – Most Viewed (This Month) – Global

#3 – Most Subscribed (All Time) – Sponsors – Global

and most impressively

#1 – Most Viewed (All Time) – Sponsors – Global

See below just one of the videos to understand why it is so popular – ladies you may need to take a seat. In their latest 30-second spot, he goes log rolling, dives from a waterfall and – of course – walks on water after a reprise of his cheery opening, “Hello, Ladies!”

How can your business use this as an inspiration and example to go viral?

1. Keep it simple
2. Use YouTube
3. Encourage Interaction
4. Entertain

With an injection of humour and by knowing your market audience Social Media Marketing is an extremely powerful and cost effective way to promote a brand, person or product and when done correctly, can have immediate results. Take a look at Google Trends for the keyword “Old Spice”

Viral Spice

The campaign has proved so successful that a start-up company in San Francisco has named its new online marketing tool “ViralSpice” in honour of the Old Spice social media campaign. Ajinty has launched a technological platform that allows brands to reach followers through personalized messages.

“Being able to measure brand engagement, recall and track conversations in real time is a brand marketer’s dream,” said Andrew Shamess, vice-president of marketing at ViralSpice. “The technology behind Viral Spice allows advertisers to discover their most influential followers on social networking sites like Facebook, MySpace and Twitter.”

Nikesh Arora, the president of global sales operations and business development at Google Inc., mentioned the Old Spice guy’s success in a conference call with anlaysts last week,

“The ad my grandmother sees, and I see and my daughter sees need not be the same,” he said, predicting brands will be getting even more interactive and targeted online in the future.

If you would like to learn more about Social Media, why not book onto one of our Social Media training courses at Silicon Brighton are hands-on and practical. You will leave with an action plan for how you can use Social Media effectively as soon as you return to the office.

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Google Analytics Training Sussex, old spice, old spice youtube, seo training, socail media training, social media marketing, sussex, viral marketing, YouTube

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