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Twitter-heckled Key Note Speaker – Know your Audience!
Two days ago a Keynote speaker at the Social Media Conference “HighEdWeb 2009: Open. Connected” Showed how dangerous it can be to give a presentation without knowing your audience. Apparently he is not on Twitter and was talking about the effectiveness of Snail Mail Campaigns, and using not very good and outdated PowerPoint Slides. The organisation hosting the event seem social media savvy enough and encouraged attendees to use the tag #heweb09 to follow the back channel discussion.
Oh dear – The Social Media conversant audience soon started to tweet about the speakers outdated comments . The audience being well connected caused an avalanche effect as tweets and re-tweets flooded twitter escalating it to the trending topic of the day!
Tweets this presenter could learn from :
- Gold font on gray backgound w/ 1990 drop shadow makes babies cry. Should we stage intervention
- “Videos are not automatically good”
- hella drop shadow
- Someone turn up the contrast
- Ugly slide and I can’t hear u
- too much background music
- OH: it’s always relevant when you use popular hip hop songs from 5 years ago
- We’ve had two keynotes, neither of whom build websites…
- KAZAA OMG. how old is this video? Kazaa has been dead for years
- im currently reminded of towelie from south park, I have no idea whats going on right now
- blah blah blah out of business blah blah blah here watch a video
- Can anyone hear this guy? Or read his slides?
- conspiracy theory about the keynote: it’s a test of the power of the back channel; social experiment
- We’ve moved to 10 years ago now…
- I think the sound guy has fallen asleep
- talking quite, music loud, are they trying to get to go have a quick nap before the 1:30 presos??
- Anyone else confused by that video?
- I think I’m about to have a seizure
- ok. slides with paragraphs of information make me turn around, and tweet about how such things are bad
- Watching keynote. Clearly I’m not the only one that sucks at Powerpoint. I was smart enough to not use it though.
- Why is this guy here?
- 18things flashing and beeping. That’s why we need movement on the homepage . Right
- Someone needs a class on PowerPoint… Sound levels in videos … And being relevant to your audience.
- You know a presentation is relevant when it mentions Xanga.
- watching people try to figure out how they can get out, starting to see the OMG I AM TRAPPED looks on faces
- Did we go back in time 4 years? Knew all this already. Something new please!!
- Worst designed powerpoint ever. Ever.
- Oh he wants frequent and immediate feedback. Anyone?
- haha this reminds me that myspace is the trailer park of social media. haha
Presenters beware – twittering will be around for some time, if you have a large audience be sure you know them well and give them what they want. Even if you know all this and are a great presenter following your audience reaction on twitter can only be a good thing, feedback is a good thing and now it is happening real time.
Those interested in building up their online presence using Social Media may be interested in our one day Social Media Training course. Silicon Beach Training offer Presentation Training, and an Advanced Presentation Skills Course. We also have a Presentation Skills Free Resources section.
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Tags
#notjared, back channel, heweb09, highedweb, keynote, keynote speaker, know your audience, Presentation Skills, social media, Twitter, Twitter heckle
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The Great Keynote Meltdown of 2009 | .eduGuru says:
[...] Then worse. And worse. And worse. Both the keynote AND the Twitter backchannel during it. Several people outside the conference caught on and have talked about it, and I thought it might be of [...]
9. 10. 2009 at 2:19 pm
Wayne State Web Communications Blog » Blog Archive » HighEdWeb 2009 Wrap Up says:
[...] much detail here but our conference hash tag became a trending topic on twitter and there was a few articles already written on the backlash. If you are interested how bad it really was checkout this Ustream [...]
9. 10. 2009 at 4:09 pm
Develop A Social Plan As Power Shifts From Speakers To Audience « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing says:
[...] week, an audience revolt happened at the Higher Education Conference, you can read about it here, here, here and here. Although I was miles away, I was watching it unfold in real time on Twitter [...]
9. 10. 2009 at 5:14 pm
There and Back Again, a geek girls tale of #heweb09 » Shelley Keith - geek girl living the technophile life says:
[...] by now heard of our Tuesday keynote issues, you can read about it on this blog, and this one, and this one…and then this one and this one too. (Just a note, I’ve read the non-heweb community [...]
9. 10. 2009 at 9:04 pm
Timo Elliott says:
I’m hoping that Twitter will be the best invention yet to force us all to give better presentations!
In the meantime, there’s no longer any need for the presenter to be the only one who doesn’t know what’s going on — here are some free tools that let anybody embed live Twitter feeds directly into their PowerPoint slides: http://www.sapweb20.com/blog/powerpoint-twitter-tools
9. 10. 2009 at 9:11 pm
sillybean.net » Keynote ruckus at HighEdWeb says:
[...] Twitter-heckled Key Note Speaker – Know your Audience! Posted on October 10, 2009 at 12:25 am in Conventions, Web Design · comment [...]
10. 10. 2009 at 6:15 am
How Speakers Should Integrate Social Into Their Presentation » A Day in the Life of Jonathan “Jon” Gillardi… aka “Johnny Montana” says:
[...] week, an audience revolt happened at the Higher Education Conference, you can read about it here, here, here and here. Although I was miles away, I was watching it unfold in real time on [...]
10. 10. 2009 at 10:31 am
A Newb HighEdWebber’s Perspective On HighEdWeb09 . eric lightbody says:
[...] speakers (I won’t write about the great keynote revolt since it has been covered very well already) and the rest are volunteers. Quite honestly I got a lot more out of my peer’s [...]
10. 10. 2009 at 9:18 pm
the blog life :: the ongoing story of that web guy in enrollment services » Blog Archive » The Great Keynote Meltdown of 2009 says:
[...] a ruckus, no pun intended. Read it yourself. Now you can read lots of other opinions here, here, here, and here. What I want to talk about is whether this is really as [...]
11. 10. 2009 at 5:14 am
Estragos da internet | says:
[...] há casos em que a platéia virtual se revoltou com o palestrante, ou com um entrevistador mal-preparado e começou a disparar [...]
12. 10. 2009 at 9:04 pm
Monster.com.sg: Online Brand Reputation is Important, No Guerilla Tactics, Please! « a groovyweb by isman tanuri says:
[...] – Individuals are also seeing their personal reputation challenged openly. Read the story on how a keynote speaker was Twitter-heckled in REAL [...]
20. 10. 2009 at 10:09 am
Why Your Powerpoint Presentations are Boring. | Gail Helmer says:
[...] How Speakers Should Integrate Social Into Their Presentation Twitter-heckled Key Note Speaker [...]
25. 10. 2009 at 5:33 pm
How Speakers Should Integrate Social Into Their Presentation « ThisGlobe.com says:
[...] week, an audience revolt happened at the Higher Education Conference, you can read about it here, here, here and here. Although I was miles away, I was watching it unfold in real time on [...]
5. 11. 2009 at 3:05 pm
Secrets to Giving a Two-Way Keynote « WhatTheyDontTeachYouAtStanfordBusinessSchool says:
[...] week, an audience revolt happened at the Higher Education Conference, you can read about it here, here, here and here. Although I was miles away, I was watching it unfold in real time on Twitter [...]
11. 12. 2009 at 6:48 pm