So – you’ve invested time in your company’s Social Media presence – but how do you monitor how much people are talking about your brand as a result?

If you’re using Twitter regularly you probably already keep an eye on all of the re-tweets and mentions, which reference your username (e.g. @SBTtraining)

But what about all of the people who are talking about your company, products or your important keywords without mentioning your Twitter name?

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1.Tweet Alarm

If you’ve used Google Alerts to monior when your website is linked to on the web, Tweet Alarm provides the same service for Twitter.

Once you’ve created an account you can tell Tweet Alarm to inform you every time something is mentioned – whether that be your company’s name, the name of a product or person, your @mentions and re-tweets or any other keyword. Tweet Alarm can also tell you everytime a URL is mentioned (e.g. your company website) – even if it’s been shortened by a URL shortener like bit.ly

You’ll get an e-mail every hour with the results – great for monitoring campaign impact.

2.Tweet Stats

Tweet Stats lets you Graph your Twitter Stats including

• Tweets per hour
• Tweets per month
• Tweet timeline
• Reply statistics

3. Monitter

Monitter is a great tool for monitoring what’s being tweeted about right now!

 

The simple interface provides you with three columns – simply enter your keyword, hashtag, URL or whatever at the top of each column and watch the tweets come rolling in!

This is a great tool for monitoring the immediate impact of a campaign launch, news story or your latest blog post!

If you check out the screenshot to the left – none of the posts mentioning our free resource actually mention the Silicon Beach Training Twitter name @SBTTraining - but we picked them up because they mentioned the company name.

4. Tweet Reach

This is one of my favourites – not only does it tell you how many people you are reaching with your tweets it lets you know who is retweeting you the most and getting you that all important exposure. You can then focus on thanking and chatting with them and pehaps returning the favour for a bit of mutual back scratching.

 

5. Backtweets

Very simple but very effective. Simply put in a URL and Backtweets will find all mentions of it on Twitter.

It will also find all sub-pages of that URL – for instance a search for http://www.siliconbeachtraining.co.uk will bring up all mentions of http://www.siliconbeachtraining.co.uk/free-resources/social-media-marketing-links/ and all other blog posts we’ve written.

It’ll even find them if they’ve been shortened – check it out – even the French are tweeting about us!

That’s it!

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