Twitter Battering of Keynote

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Written by Heather Buckley – 10.10.09

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The bad presentation given at the HighEdWeb Open and Connected Conference last week certainly made the headlines. My immediate response to the issue was ‘that’s a great lesson in how important it is to Know your Audience’. The feedback, traffic and mentions Twitter-heckled Key Note Speaker – Know your Audience! has attracted made me realise that from a Social Media perspective there are many more lessons to be learned. Those interested in building up their online presence using Social Media may be interested in our one day Social Networking Training course, or even our SEO Training course.Here are some of the opinions expressed in the aftermath of the event.

1. Some people are pointing out that many of those writing about this event were not even there (including me – I’m in Brighton in the UK)
2. Some of those twittering real-time were not even in the room.
3. The conference as a whole was well received and that only an hour of the whole event hit the headlines, which is a shame for the organisers.
4. The main people who started the negative twittering were only a handful.
5. It has all been blown out of proportion by us bloggers.

Well yes, yes , yes, yes, yes and yes. But isn’t that what makes it all so interesting  from a Social Media  perspective?

• The story is so interesting it got picked up immediately by those interested in Social Media
• The extensive use of twitter allowed the story to be disseminated real-time and proved that if those who are well connected send out a message to others equally well connected it soon accelerates and is received by an incredible range at incredible speed.
• The blog post I wrote about it has been linked to and visited more in the shortest amount of time than any other page I have written.
• If your content is interesting, topical and current enough then the bigger influencers will use it and your reach will extend very fast.

One of the comments “conspiracy theory about the keynote: it’s a test of the power of the back channel; social experiment” might not be so far form the truth even if not intentional.

I have heard that someone twittered the poor guys number and he has bee receiving texts and calls about how bad he was – that is cruel and it is sad. Did he deserve it – I don’t think so, should he have been more prepared – definatetely.

Silicon Beach Training offer  Presentation Training, and an Advanced Presentation Skills Course.  We also have a Presentation Skills Free Resources section.

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3. The BBC Goes Strictly Social
4. 6 Useful Twitter Tools – sort out your followers
5. Twitterisms – Understanding Twitter Jargon

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#notjared, course, heckle, heweb09, highedweb, keynote, keynote speaker, know your audience, social media course, social media for business, social media marketing, Social Media Training, speaker, training, Twitter, twitter for business

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