Prepare for the Google – Twitter search deal – 6 Top Tips

Google includes twitter in search – what does that mean for business?

As I’m sure many of you have heard Googles recent announcement that they have reached a deal with Twitter to include tweets in search results. Bing were first to announce a similar deal which also includes Facebook. The question is how will this affect Businesses who use social media platforms as a marketing and customer relationship management tool. (Want to learn more about optimising for search? See our Search Engine Optimisation Course).

1. Searches will show real time results based on what Twitter users say.
2. Marketing is not about selling anymore, it is about engaging customers. Its a hard pill to swallow for those stuck in their ways about marketing and sales. Content needs to communicate not sell, and businesses need to use communication tools such as Facebook and Twitter, and make it easy for their customers to share their information with the appropriate icons on their web pages.
3. Preference will be given to URLs that are tweeted by users with more followers or authority, even more incentive to attract followers with authority, learn and research what these influencers want to tweet and retweet about and find and research who these influencers are, give them what they want and build relationships with them. The idea is to get involved with and start up conversations. This takes time so start now if you haven’t already. Time to work on your own influence so that you can use your own tweets to influence search results.
4. Geo location of tweets to influence search results.  If your business relies on local trade you need to build up relationships with twitterers in your area.
5. Consumers will now be able to directly influence search results. Consumers can use their mobile devices as a publishing platform to link to content and influence search results. Now twitterers can publish images more real time images from mobile devices will instantly show up in google results.
6. It has never been more important for businesses to listen to their customers, with the speed with which information spreads monitoring what your customers are saying about you must be an ongoing process. Companies must be ready to quickly identify potential flare ups and respond as quickly as they can.  Tools like Radian 6, Visible Technologies, BuzzMetrics, and Cymfony can help you with your reputation management.

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4. Learn about Google Trends
5. Why Google Buzz is Great for Local Business

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build relationships, course, google, Google Analytics Training, google results, influence, reputation management, search engine optimisation course, SEO, social media, social media course, social media for business, social media marketing, Social Media Training, training, twinfluence, Twitter, twitter for business

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