Why are managers, CEO’s and executives so afraid of social media?

Well these are the people who are used to being in control, to hand over control to your employees or customers can be a scary concept. In the current climate, however, businesses leaders need to get hold of the fact that they have no choice. It is no longer a matter of handing over control, by using social media platforms customers and employees are now taking control, the question is how can business leaders use, manage and influence this process. Those interested in building up their online presence using Social Media may be interested in our one day Social Networking Training course.

Those who cannot understand that they have already lost total control of their reputation online will ultimately loose out, it’s now about managing, steering, listening to, contributing to, influencing and moderating whats already out there.

It’s time to:

  • Understand the Platforms and Processes
  • Use them to communicate with and influence customers
  • Start listening
  • Learn to manage feedback (especially bad feedback) quickly and effectively using the same channels

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One Response to “Why are managers, CEO’s and executives so afraid of social media?”

Blog Post Ideas – 10 Top Tips for Blog Inspiration « Silicon Beach Training Blog says:

[...] 4. Answer a Question When you need to look something up on the internet, think about how many other people may be searching for the same information. If you are asking a question then white a blog post about it when you find the answer and think about the keywords you use to find the information and make sure they are prominent in your post so that others looking for the same information may come up with your answer in the search engines. See our post Why are managers, CEO’s and executives so afraid of social media? http://www.siliconbeachtraining.co.uk/blog/fear-of-social-media/ [...]

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