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How to do Content Marketing - (Almost) Everything you Need to Know

Written by Heather Buckley – Wed 29 Jan 2014

To fit with our new site, we've updated this post and created an even more comprehensive content marketing resource:

Download our Content Marketing Strategy eBook today to learn why Content is your best marketing tool in modern digital marketing.

Content Marketing eBook

On Tuesday 20th November we attended the first Content Marketing Show in London, a new offshoot of BrightonSEO. As you can probably guess, it was a day dedicated to content marketing in all shapes and sizes, with a diverse line-up of speakers giving insight into how to source, create and promote your business using content.

We decided that instead of the usual conference round-up post, we would compile the best advice from the day into a complete guide to content marketing. We've also added our own insight based on our experiences at Silicon Beach as well advice from top industry experts. Hopefully this will serve as a one-stop resource to learn about content marketing - but don't forget that we do run regular content marketing workshops in Brighton! We also touch on content marketing from an SEO perspective on our SEO courses if you want to learn more about how content works as part of a wider marketing strategy.

We've picked our top 16 points, but if you feel we've missed anything then please let us know in the comments or tweet us @sbttraining and we'll be happy to add it in.

Download our Content Marketing guide for free and start getting creative!

Hopefully this guide will give you some inspiration to start creating fantastic content for the web.

Remember: tell stories, draw an emotional response, you are influential, you can't force viral, be bold, be different, be nice, know your audience and yourself, use the tools you've been given, use data, get your briefs and pitches right, get content flowing and if in doubt, steal from the best.

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Free eBook: How to be Confident – 5 Confidence Building Exercises

Written by Heather Buckley – Fri 17 Jan 2014

We've drawn on the experience of our Assertiveness trainers and the content of our life-changing Assertiveness & Confidence Building Course to put together our free Confidence Building Exercises eBook.

Download the eBook for free and begin the journey to a more confident attitude at work and at home.

Confidence Building Exercises

Continue your self-improvement with our 2-day Assertivness Course and start taking action.

Whether it’s at an interview, the first day of a new job, after receiving criticism or when given additional responsibility - sometimes you just need to take a bit of time to address your confidence levels and take ownership of improving them.

In this free Assertiveness eBook you can learn 5 exercises to get an instant boost of confidence and take control of situations.

Even if you don’t want to try all these exercises at once, you can pick and choose depending on the situation. The main thing is that you do take action. Knowing that you’re taking responsibility for improving your confidence will – guess what – start improving it.

Exercises covered in the eBook:

  • Exercise 1: List your strengths
  • Exercise 2: Practice confident body language
  • Exercise 3: Record your achievements
  • Exercise 4: Challenge yourself to compliment others regularly
  • Exercise 5: Practice speaking up

​For more help with self-improvement at work, see the Personal Development category on our blog.

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Adobe Keyboard Shortcuts - Desktop Background & Poster

Written by Heather Buckley – Tue 10 Dec 2013

Photoshop, InDesign & Illustrator Keyboard Shortcuts

Nothing speeds up your workflow using Adobe products more than learning the keyboard shortcuts for the main tools.

To help you learn the most common keyboard shortcuts off by heart we've created a graphic showing you how to quickly select the right tool.

Adobe Keyboard ShortcutsClick to download as a 1920 x 1080 background

If you're struggling to get to grips with Adobe software then our Photoshop, InDesign and Illustrator courses come highly recommended. There's no better way to gain confidence and start working more productively.

You can download our graphic as a desktop background or print it off and stick it on the wall to refer to.

Once you start learning your favourite tool commands you will be surprised how much faster you work.

Download our Adobe Keyboard Shortcuts Background

Download our Adobe Keyboard Shortcuts Poster

Just use one program? Get the individual shortcuts below...

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Train The Trainer: Teaching Quotes

Written by Heather Buckley – Thu 24 Oct 2013

There is an art to being a great trainer or teacher; something our train the trainer facilitators know very well!  

If you look at the quotes below by some of the world's most respected scholars you can begin to understand what makes a great teacher or trainer so special. Note the reoccuring themes: 

  • People learn by doing
  • Great teachers can empathise with their audience
  • It's not what you teach but how you teach it
  • You cannot make people learn, you must help them discover
  • Learners should be encouraged to feel emotion (you can make them laugh, surprise them, pull them in with a story - I've written about using stories to assist learning before).
  • The teacher and learner is a two way relationship; engagement is key

Galileo Galilei

So let's take a look at what some of the greatest ever minds have to say about teaching.

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Train the Trainer: Using Stories to Teach

Written by Heather Buckley – Thu 03 Oct 2013

People love a good story. If your blog post has a good story in it your clients are much more likely to read it, remember it, engage with it and share it.

It’s the same with training; a trainer who knows how to tell a good story will be much more successful at engaging with their delegates, and they are much more likely to remember the message.

Even when we are teaching technical subjects, we tell clients why they need to do something (give the task context), show them how to do it and then let them do it. We have some wonderful teachers for our train the trainer courses, who can guide you through many techiques that will improve your training skills.

Trainers need to demonstrate skills in context and storytelling is one of the best ways to demonstrate more abstract concepts in a way that people can remember and relate to.

It’s nothing new, Fairy Tales, Aesop’s Fables, even the Bible are all examples of teaching through story telling. Take for example "The Boy Who Cried Wolf" the story that taught millions of children not to cry for help unless there's a real need. It’s simple, effective, and has stood the test of time. We all remember the story and its message.

Even one of the world's earliest known stories, The Epic of Gilgamesh from Mesopotamia aimed to teach people about love, humility and acceptance.

Story-telling is also a big part of content marketing, something we explain in our Content Marketing Guide and on our Content Marketing Workshops.

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