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Could your business survive a manual or algorithmic Google penalty? That's the most important question for SEOs in 2014.
Over the past two years we have seen the number and frequency of algorithm updates and manual penalties increase as Google's Webmaster Spam team gets better at identifying tactics. This only looks set to continue over the next two years.
So how can you adjust your tactics to get results without risking everything?*
In this post I'm going to run through an SEO strategy that meets Google's Webmaster Guidelines, takes advantage of new and developing technologies and diversifies your traffic sources so that you're not so heavily reliant on Google search traffic.
If you're completely stuck with SEO or unsure you're going about it the right way then you can learn everything in this post on our hands-on, workshop-style SEO training courses.
I've included tips for content, link building, technical, offline, local, social and mobile considerations to create an overall picture of what search engines see as a 'good' site and help you give your SEO strategy a makeover for 2014.
There is an art to being a great trainer or teacher; something our train the trainer facilitators know very well!
If you look at the quotes below by some of the world's most respected scholars you can begin to understand what makes a great teacher or trainer so special. Note the reoccuring themes:
- People learn by doing
- Great teachers can empathise with their audience
- It's not what you teach but how you teach it
- You cannot make people learn, you must help them discover
- Learners should be encouraged to feel emotion (you can make them laugh, surprise them, pull them in with a story - I've written about using stories to assist learning before).
- The teacher and learner is a two way relationship; engagement is key
So let's take a look at what some of the greatest ever minds have to say about teaching.
This week Adobe announced that they've now surpassed 1 million subscribers to Creative Cloud - the subscription-based package that replaced Creative Suite.
That's great news as our newest course - InDesign Interactive PDF Training - includes some great new interactive features only available on InDesign CS6 and InDesign CC.
In this post I'm going to cover one of the best new features of InDesign - Interactive Forms - as they are not included in our standard 2-day Interactive PDF course. If you would like a tailored course to include interactive forms then please call us on 01273 622272.
As well as some quick tutorials for adding different types of forms and buttons, I'm also going to run through some quick tips and considerations.
If you're more of an InDesign beginner then why not download our free InDesign Paragraph Styles eBook? It's great way to get to grips with one of the basic features of InDesign.
People love a good story. If your blog post has a good story in it your clients are much more likely to read it, remember it, engage with it and share it.
It’s the same with training; a trainer who knows how to tell a good story will be much more successful at engaging with their delegates, and they are much more likely to remember the message.
Even when we are teaching technical subjects, we tell clients why they need to do something (give the task context), show them how to do it and then let them do it. We have some wonderful teachers for our train the trainer courses, who can guide you through many techiques that will improve your training skills.
Trainers need to demonstrate skills in context and storytelling is one of the best ways to demonstrate more abstract concepts in a way that people can remember and relate to.
It’s nothing new, Fairy Tales, Aesop’s Fables, even the Bible are all examples of teaching through story telling. Take for example "The Boy Who Cried Wolf" the story that taught millions of children not to cry for help unless there's a real need. It’s simple, effective, and has stood the test of time. We all remember the story and its message.
Even one of the world's earliest known stories, The Epic of Gilgamesh from Mesopotamia aimed to teach people about love, humility and acceptance.
The marketing department at Waitrose became a little red faced this week after a Twitter marketing stunt turned viral but not quite the way they they had planned.
Users were invited to compete the tweet “I shop at Waitrose because…” using the hashtag #WaitroseReasons.
You can read some of the responses below if you missed them this week. Instead of helping with the companies recent campaign to to portray itself as an affordable option, it did the opposite, with most responses ridiculing the chains middle-class, upmarket clientèle.
The moral of the story - Have a well planned out Social Media Strategy and be careful what you tweet for.
Are you a Digital Marketeer? What do you think - Success or Fail? Leave a comment below :)