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To fit with our new site, we've updated this post and created an even more comprehensive content marketing resource:
Download our Content Marketing Strategy eBook today to learn why Content is your best marketing tool in modern digital marketing.
On Tuesday 20th November we attended the first Content Marketing Show in London, a new offshoot of BrightonSEO. As you can probably guess, it was a day dedicated to content marketing in all shapes and sizes, with a diverse line-up of speakers giving insight into how to source, create and promote your business using content.
We decided that instead of the usual conference round-up post, we would compile the best advice from the day into a complete guide to content marketing. We've also added our own insight based on our experiences at Silicon Beach as well advice from top industry experts. Hopefully this will serve as a one-stop resource to learn about content marketing - but don't forget that we do run regular content marketing workshops in Brighton! We also touch on content marketing from an SEO perspective on our SEO courses if you want to learn more about how content works as part of a wider marketing strategy.
We've picked our top 16 points, but if you feel we've missed anything then please let us know in the comments or tweet us @sbttraining and we'll be happy to add it in.
Hopefully this guide will give you some inspiration to start creating fantastic content for the web.
Remember: tell stories, draw an emotional response, you are influential, you can't force viral, be bold, be different, be nice, know your audience and yourself, use the tools you've been given, use data, get your briefs and pitches right, get content flowing and if in doubt, steal from the best.
Photoshop, InDesign & Illustrator Keyboard Shortcuts
Nothing speeds up your workflow using Adobe products more than learning the keyboard shortcuts for the main tools.
To help you learn the most common keyboard shortcuts off by heart we've created a graphic showing you how to quickly select the right tool.
If you're struggling to get to grips with Adobe software then our Photoshop, InDesign and Illustrator courses come highly recommended. There's no better way to gain confidence and start working more productively.
You can download our graphic as a desktop background or print it off and stick it on the wall to refer to.
Once you start learning your favourite tool commands you will be surprised how much faster you work.
Download our Adobe Keyboard Shortcuts Background
Download our Adobe Keyboard Shortcuts Poster
Just use one program? Get the individual shortcuts below...
New SEO Course - Advanced SEO Training for Managers. The best SEO course you'll attend in 2014.
Could your business survive a manual or algorithmic Google penalty? That's the most important question for SEOs in 2014.
Over the past two years we have seen the number and frequency of algorithm updates and manual penalties increase as Google's Webmaster Spam team gets better at identifying tactics. This only looks set to continue over the next two years.
So how can you adjust your tactics to get results without risking everything?*
In this post I'm going to run through an SEO strategy that meets Google's Webmaster Guidelines, takes advantage of new and developing technologies and diversifies your traffic sources so that you're not so heavily reliant on Google search traffic.
If you're completely stuck with SEO or unsure you're going about it the right way then you can learn everything in this post on our hands-on, workshop-style SEO training courses.
I've included tips for content, link building, technical, offline, local, social and mobile considerations to create an overall picture of what search engines see as a 'good' site and help you give your SEO strategy a makeover for 2014.
There is an art to being a great trainer or teacher; something our train the trainer facilitators know very well!
If you look at the quotes below by some of the world's most respected scholars you can begin to understand what makes a great teacher or trainer so special. Note the reoccuring themes:
- People learn by doing
- Great teachers can empathise with their audience
- It's not what you teach but how you teach it
- You cannot make people learn, you must help them discover
- Learners should be encouraged to feel emotion (you can make them laugh, surprise them, pull them in with a story - I've written about using stories to assist learning before).
- The teacher and learner is a two way relationship; engagement is key
So let's take a look at what some of the greatest ever minds have to say about teaching.
This week Adobe announced that they've now surpassed 1 million subscribers to Creative Cloud - the subscription-based package that replaced Creative Suite.
That's great news as our newest course - InDesign Interactive PDF Training - includes some great new interactive features only available on InDesign CS6 and InDesign CC.
In this post I'm going to cover one of the best new features of InDesign - Interactive Forms - as they are not included in our standard 2-day Interactive PDF course. If you would like a tailored course to include interactive forms then please call us on 01273 622272.
As well as some quick tutorials for adding different types of forms and buttons, I'm also going to run through some quick tips and considerations.
If you're more of an InDesign beginner then why not download our free InDesign Paragraph Styles eBook? It's great way to get to grips with one of the basic features of InDesign.