Learn the advanced SEO techniques required for planning strategy and managing clients & teams with our new Advanced SEO Strategy course.
We have been running SEO courses for over 10 years and although we update the content before every course to reflect the latest changes, it is time to launch a new course aimed at more senior SEO practitioners & managers.
Advanced SEO Training will give you the skills to actively plan, exectue and improve campaigns in an in-house or agency role.
Building on our Beginner - Intermediate SEO course, this course will teach you how to apply your skills directly to a website and make intelligent, informed decisions.
We believe this is the most up to date SEO course on the market and one of a handful that focuses on strategy.
You might already know what makes Google tick - but are you prepared for future changes? Do you have an agile strategy that is future-proofed against future updates?
CLOSED - Please stay tuned for our shortlist announcement
Have you started a new business in the past 2 years? Do you need support to reach the next stage of development? Do you want to win a prize package of business essentials worth over £12,000? Then apply for the Silicon Beach Start-up Competition.
Silicon Beach Start-up Competition
Silicon Beach is proud to announce our brand new Start-up Competition in conjunction with Crunch Accounting, Midnight Communications and Clear Business Development.
One start-up will win a top prize made up of the essentials for running a successful new business – Accounting, PR and Marketing, Strategy Consultation and Training.
This is an amazing opportunity to drive you business forward.
New SEO Course - Advanced SEO Training for Managers. Get hands-on with Structured Data Markup & Semantic Search.
Have you ever wondered where Google gets the information for search results like these?
This is an example of Rich Snippets generated by Structured Data.
Structured data markup helps search engines understand the context of a webpage through the use of HTML tags.
You identify an item (ie. recipe) and its properties (ingredients, preptime, nutrition etc.).
See which items and properties BBC Good Food has used with Google's Structured Data Testing Tool.
You can also check the page source to see how they have actually marked up the page:
Get hands on with Webmaster Tools on our brand new Advanced SEO Strategy Training course - the most up to date course on the market.
Google Webmaster Tools is an incredible tool for running health checks, monitoring your site's progress or uncovering the source of a problem. It's also an essential SEO tool.
If you're not familiar with Webmaster Tools or you haven't been keeping up with the latest changes & additions then we are here to help.
Learn about every feature of Google WMT and find out how you can use it for quick and long term SEO wins.
If you want to get hands on with Webmaster Tools then come down to Brighton for our 2-day SEO course which will give you hands on experience using WMT for SEO. We are always updating our SEO courses with the latest trends and best practices. If you're more interested in the analytics side of Webmaster Tools then we also recommend our 1 day Google Analytics or Advanced Google Analytics course.
I've thrown in a lot of tips along the way based on our experiences at Silicon Beach so you will have some good ideas to use Webmaster Tools to improve your site's performance.
Let's start from the top...
We've updated this article for 2014 and turned it into a free downloadable Mobile Strategy eBook. Find out what your options are for mobile development and which platform is right for your business. Once you've decided, take a look at our Mobile Development courses and start learning an essential skill for 2014.
Last year we wrote about ‘the mobile future’. Well that future has become the present. As a business owner, what are your options for entering the ever-growing mobile market?
Not only is the mobile market growing but it’s becoming more profitable. Google recently added in-app subscriptions to the Play Store, PayPal is taking mobile to the high street and banks are getting in on the act led by Barclays Pingit.
Fears of security have been swept aside as mobile users worldwide devour information & entertainment on the go.
The opportunities for marketing are huge. Last year the mobile market was estimated to be worth $25-50 billion by 2015, but as China’s app market is valued at $35 billion those early figures massively undersell the mobile market.
Mobile at a Glance
Users can access content on their smartphone or tablet in two ways – via a browser or by downloading an app. You should be making sure that potential customers can access your content via one of these options:
- Browser – Websites (desktop, mobile & responsive) and Web Apps
- Application – Native Apps
So which one should you choose? Use our helpful guide to decide!
We run an iOS App Developer Course and an Android App Workshop, teaching you how to design, develop and market apps for the two most popular mobile operating systems - with a combined market share of 82% between them!
Today we have an insight into applying ITIL® to a real business situation from Damovo's ITIL Expert Andy Prentice. Andy discusses the challenges faced when trying to use ITIL as a set of rules instead of a framework. Come down to Brighton for your ITIL Foundation course to begin your ITIL Training.
After I had achieved my ITIL Expert certificate, I decided to join a number of forums/groups on LinkedIn to discuss my favourite subject – ITIL – with like-minded individuals, much to the amusement to my colleagues who see the exercise as me overly-indulging in ‘geekdom’.
Admittedly, there have been a few discussion threads and responses that have made me chuckle and sit back in shock in equal measures. But there has been one debate in particular that has divided opinion and has reminded me of the importance of remembering that ITIL is a framework to work towards and not a set of hard-and-fast rules to live or die by.
The question posed was “Should a Password Reset be treated as an Incident or a Service Request or a Change Request?”
My initial reaction to the question was simple; it’s a service request.
Why? Because when I request my password to be reset (typically on internet websites that I rarely use – or a service which required a password strength beyond my ‘usual’) it is because I am the reason it needs resetting – i.e. I have forgotten it and therefore I am my own root cause to this break in service. In fact, I would be embarrassed to call it a break in service so I’ll just ‘request’ that the Service Desk kindly throw me a bone…
It would have been remiss of me not to consider the logic behind the other options though.
To fit with our new site, we've updated this post and created an even more comprehensive content marketing resource:
Download our Content Marketing Strategy eBook today to learn why Content is your best marketing tool in modern digital marketing.
On Tuesday 20th November we attended the first Content Marketing Show in London, a new offshoot of BrightonSEO. As you can probably guess, it was a day dedicated to content marketing in all shapes and sizes, with a diverse line-up of speakers giving insight into how to source, create and promote your business using content.
We decided that instead of the usual conference round-up post, we would compile the best advice from the day into a complete guide to content marketing. We've also added our own insight based on our experiences at Silicon Beach as well advice from top industry experts. Hopefully this will serve as a one-stop resource to learn about content marketing - but don't forget that we do run regular content marketing workshops in Brighton! We also touch on content marketing from an SEO perspective on our SEO courses if you want to learn more about how content works as part of a wider marketing strategy.
We've picked our top 16 points, but if you feel we've missed anything then please let us know in the comments or tweet us @sbttraining and we'll be happy to add it in.
Hopefully this guide will give you some inspiration to start creating fantastic content for the web.
Remember: tell stories, draw an emotional response, you are influential, you can't force viral, be bold, be different, be nice, know your audience and yourself, use the tools you've been given, use data, get your briefs and pitches right, get content flowing and if in doubt, steal from the best.
Change management is the most significant leadership challenge of this decade. We are operating in an environment of fast paced change frequently driven by technological innovation. The scale of the change is far reaching often because business processes and system usage are so inter-dependent that a change in one can affect many others across different departments and functions.
For this reason effective change management requires matrix management, as the authority to change a process in all the departments that it moves through cannot be delivered through a silo based management structure.
We've been running Change Management Courses for years but recently added APMG's Certified Change Management Practitioner Course which is set to take off in 2014.
Change management brings together two distinct streams of work:
- Delivery of structural change through the introduction of new systems, processes, people, product and service innovation and the creation of new markets, suppliers, customers and competitors.
- Behavioural change leading to a new emphasis, new culture and values, and changed priorities for each individual impacted by the structural change.
Delivery of structural change can be “mechanised”, relying upon a foundation of project management processes and skills. Activities can be identified, their duration estimated, and schedules and plans developed with a reasonable level of certainty.
Behavioural change though requires an understanding of how the organisation operates as a living being, the power plays operating beneath the surface of the organisation structure, the values that individuals apply to their work and the forces that generate commitment, loyalty and motivation. Behavioural change can generate resistance, confusion and stress, decreased productivity and distancing of the individual from the ‘organisational good’.
As with structural change, resources in behavioural change must be assigned to take responsibility for developing and applying the change management methodology, communicating throughout the change, continuously measuring progress, recognising and rewarding results, and reinforcing change so it becomes embedded in the culture.
This article has been improved and turned into a free downloadable Train the Trainer eBook. Download now to start planning and improving your own training sessions.
Here at Silicon Beach Training we're immensely proud of the quality of training that we provide - and we love teaching other people how to deliver great training sessions too, via our Train the Trainer course.
Knowing your subject matter is only part of being able to deliver great training. Understanding how adults learn, engaging with them effectively, and planning your training session properly are all essential to ensuring that attendees understand and retain what you teach them.
In this video, filmed on one of our Train the Trainer courses - our trainer Mary guides delegates through the stages of planning and designing an effective training session.
We've summarised the video below with some great tips on how to plan your own session.
These are edited highlights of this section of our workshop. We cover a lot more besides on out 2-day train the trainer course here in Brighton, Sussex - so why not come along and hone your training technique?
Communities are your best social media tool when starting a business.
Stop shouting into a void and start communicating; they are a great way to engage with potential customers, investors and brand advocates.
Offline networking is still a powerful tool but online communities can give you a global reach and are often more time and cost effective for your limited resources.
In this post you'll find out why communities are so vital and how you can start using them.
To learn more about using social media & communities to grow your business and engage with consumers and influencers, come on our Social Media workshops and Blogging courses. Together they will give you a powerful toolset to boost your brand online.
Why It's Important
You've started new business with a new idea. How do you get people to care?
You could spend money on advertising, but it would have to be a very good campaign to convince prospective buyers to take interest in a company they've never heard of.
Social proof is a strong selling point; it's not surprising why social media platforms are trying to take advantage of it with social ads (your friend X like our product) and why consumers are so protective of how their actions are used as social proof.
Recommendations are most valuable when they come naturally. It's easy to tell the difference between a genuine review and one prompted by a promotion or giveaway.
If you can create a community around your business or convince an existing community to take notice of your business then they will do a lot of the hard work for you, giving you the initial investment that you can later use on advertising to grow outside of the community.