Using Facebook Hashtags to Turbo-Charge Your Social Media Campaign
So they’re here. After what seemed like months of rumours and build up, Facebook rolled-out hashtags around 2 months ago, matching basically every other social network out there (even its own photosharer Instagram).
Users are just getting to grips with the new feature that while ubiquitous on sites like Twitter, feels somehow strange on Facebook… at least at the moment.
If all the other networks are anything to go by though, it won’t be long until Facebook users embrace the symbol and it becomes part and parcel of posts on the network.
This means marketers and social media strategists need to know how to really get the most from the hashtag for their campaigns. We cover this sort of user engagement on our Social Media Course.
You may know how to use them on Twitter (if not, check out this post on hashtag marketing) and the like but there are a few different factors to consider on Facebook, such as...
Groups like “This is not Twitter. Hashtags don't work here.” and others show that not everybody’s so keen on Facebook’s adoption of them. That page alone has over 14,000 likes!
What this means then is that it’s important to not go overboard. You see posts on Google+ and others where they literally add 50 hashtags after their post to try and capture all the possible traffic related to their campaign. This just won’t fly on Facebook.
Think of it more like Twitter where you’re limited by characters to only a few hashtags (2-3 hashtags are generally considered best practice for optimal engagement). This is also a good way to really hone in on the message of your campaigns rather than adopting a scattergun, one-size-fits-all approach.
So it’s not just content from Facebook that will turn up when you search for a hashtag on the site. No, you’ll also get content from Instagram and potentially other sites too.
What’s even more exciting for marketers though is the ability to now synchronise hashtag campaigns across networks. So a campaign that before would be limited to Twitter, G+ etc. can finally include a Facebook element.
This makes tracking and measuring campaign successes across platforms much easier, allowing you to work out where you should be focusing your time and attention.
We all know Facebook is by far the most used (and abused) social network there’s ever been.
It’s also starting to become the biggest social database in the world too. This is an absolute joy for marketers, who have been using its ad targeting platform to great effect for years.
With hashtags it makes understanding your clients’ needs, wants and interests even easier. Find out what people who use the hashtag #SocialMedia are talking about today and then think about a way to engage them on it, for example.
Getting more information about your clients in order to better craft your campaigns around them is one of the biggest bonuses of Facebook’s introduction of hashtags.
When a hashtag gets traction and goes viral it can really make business boom. This has happened on Twitter plenty of times and it only has half the users of Facebook.
Imagine virality on a platform with a potential 1billion pairs of eyes watching.
That’s going to mean some serious increase in brand awareness and therefore profits.
Make the most of this opportunity by crafting amazingly shareable content (which you can learn how to create on our Content Marketing Course) combined with a well thought out hashtag campaign and you could start seeing some spectacular results.
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