Even in the private sector the term marketing is often misunderstood
and confused with selling, advertising and promotion. In fact marketing
is a complex strategy which is about positioning a product or service
to meet the needs of the customer or community whilst meeting the needs
of the organisation. With the advent of more competition in Local Government,
not only in areas such as leisure, managers need to develop marketing
strategies in line with business plans and organisational objectives.
This marketining training course aims to enlighten participants on the benefits of marketing
and how to practically establish a marketing strategy and support plans.
An Introduction to Marketing training course objectives
- Define Marketing
- Understand the features and benefits of their
service
- Develop a marketing strategy linked to the business plan
- Carry
out a SWOT analysis and develop an action plan as a result
- Identify
their market research requirements and conduct the research as needed
- Identify opportunities for promotional activity and produce effective
promotional materials.
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