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Search Engine Optimisation Training

1 day - private courses from £450 + vat

Please note that this course is currently being updated to a new and very exciting leading edge course, please be patient the new outline will be completed very soon.

This Search Engine Optimisation training course will teach you all aspects of search engine positioning and optimisation. Applying the skills learned on this SEO training course when planning an online campaign will have a dramatic effect on the visibility of a web site.

Search Engine Optimisation Training Course Objectives

During this Search Engine Optimisation training course you will learn how to improve the positioning of your site on the major search engines and directories without it taking over your life; and how to implement, monitor and maintain an ongoing search engine strategy.

Search Engine Optimisation Training Course Content

Introduction

The Evolution of Search Engine Marketing
How Search Engines and Directories work
Defining your E-marketing Campaign goals

Choosing your Keywords and Phrases

Workshopping your keywords
Are your keywords used?
Check out the competition
Phrases not words
Find your niche category

Optimising your Page

Adding titles and Meta Tags
Optimising Body Text and Alt Tags

Optimising your Site

Site Structure
Including a Crawler Page
What to Avoid!

SPAM

Why not to do it!
SPAM techniques

Your Link Campaign

How Link Popularity works
Getting sites to link to you
Keeping track of your campaign

Getting your Site Listed

Top Search Engines and Directories
What Search Engines want
Free Listings
Paid Listings
Your Search Engine Budget
Submitting your site

Monitoring your Progress

Checking Rankings
Link Popularity Searches
Web Statistics

What Next?

Getting people to come back
Using your Search Engine campaign as a launch pad for other forms of e-marketing
Tips

Book this Search Engine Optimisation course one to one for £450 + vat

Search Engine Optimisation Training Recommended Reading

How to Get More Visitors to Your Website: A Guide to Successful Search Engine Optimisation (Books Mean Business) by Marc P Summers - buy from amazon

Good search engine optimisation practice

Download course outline as pdf.