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Google Analytics Training

1 day - £225 + vat

Google Analytics provides you with free, in-depth data on your web traffic and enables you to increase online sales by understanding where your visitors are coming from and how they are using your website. Effective Google Analytics training will help you to make the best of this fantastic free tool.

This hands on Google Analytics course will provide you with the knowledge you need to install Google Analytics, understand Traffic and Content Reports, use AdWords to create effective pay-per-click campaigns and use Goals and Filters to help you improve Search Engine Optimisation (SEO) and increase online sales

Experienced users can attend our Advanced Google Analytics course

Google Analytics Training Course Objectives

On Completion of this Google Analytics course delegates will be able to:

• Install Google Analytics on their website
• Understand basic Traffic and Content Reports
• Set up AdWords, select Campaign Keywords and track results
• Use Goals and Filters effectively 

Google Analytics Course Content

Google Analytics - First Steps

• Installing the Google Analytics Tracking Code
• Interpreting Reports
• Guidelines
• Pageviews, Visits, and Visitors
• Time Metrics
• Traffic Sources
• Content Reports

Google Analytics Fundamentals: In-Depth Analysis

• Profiles in Google Analytics
• Campaign Tracking and AdWords Integration
• Analysis Focus - AdWords
• Updated Goals in Google Analytics
• Analysis Focus - Funnel Visualization
• Filters in Google Analytics
• Regular Expressions (Regex)
• Cookies and Google Analytics
• E-commerce Tracking
• Analysis Focus - Revenue Metrics
• Domains and Subdomains

Google Analytics Training Course Pre-requisites

Prior to attending this Google Analytics course delegates should have:

• Good basic PC / Mac skills
• An understanding of the web and how websites are structured

Download course outline as pdf.

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