search engine optimisation training course

Search Engine Optimisation Training - 1 day - private courses from £450 + vat

Search Engine Optimisation training uk

This Search Engine Optimisation training course will teach you all aspects of search engine positioning and optimisation. Applying the skills learned on this SEO training course when planning an online campaign will have a dramatic effect on the visibility of a web site.

Search Engine Optimisation Training Course Objectives

During this Search Engine Optimisation training course you will learn how to improve the positioning of your site on the major search engines and directories without it taking over your life; and how to implement, monitor and maintain an ongoing search engine strategy.

Search Engine Optimisation Training Course Content

Introduction

  • The Evolution of Search Engine Marketing
  • How Search Engines and Directories work
  • Defining your E-marketing Campaign goals

Choosing your Keywords and Phrases

  • Workshopping your keywords
  • Are your keywords used?
  • Check out the competition
  • Phrases not words
  • Find your niche category

Optimising your Page

  • Adding titles and Meta Tags
  • Optimising Body Text and Alt Tags

Optimising your Site

  • Site Structure
  • Including a Crawler Page
  • What to Avoid!

SPAM

  • Why not to do it!
  • SPAM techniques

Your Link Campaign

  • How Link Popularity works
  • Getting sites to link to you
  • Keeping track of your campaign

Getting your Site Listed

  • Top Search Engines and Directories
  • What Search Engines want
  • Free Listings
  • Paid Listings
  • Your Search Engine Budget
  • Submitting your site

Monitoring your Progress

  • Checking Rankings
  • Link Popularity Searches
  • Web Statistics

What Next?

  • Getting people to come back
  • Using your Search Engine campaign as a launch pad for other forms of e-marketing
  • Tips

Search Engine Optimisation Course Prerequisites

There are no prerequisites for this Search Engine Optimisation Training Course.

Book this Search Engine Optimisation course one to one for £450 + vat

Search Engine Optimisation Training Recommended Reading

Search Engine Optimization with WebPosition Gold - Brad Konia – buy from amazon

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