software Sales & Marketing training course

Silicon Beach Training - The world's leading sales and marketing training providers


Sales & Marketing training - course outline

Sales & Marketing training course

This Sales & Marketing training course is designed to help those working in sales and marketing to identify, recruit and retain the perfect customer.

Whether an old hand at sales & marketing or brand new, this fun and highly practical two day course is designed to stimulate sales & marketing activity by identifying and using best practice. A highly experienced tutor will work with delegates to develop a profile of their organisation’s perfect customer, create a product description which will meet their needs, a strategy to help them buy and a plan to keep them loyal.

Marketing Training UK - course outline

An Introduction to Marketing training course outline for silicon beach training

Even in the private sector the term marketing is often misunderstood and confused with selling, advertising and promotion. In fact marketing is a complex strategy which is about positioning a product or service to meet the needs of the customer or community whilst meeting the needs of the organisation. With the advent of more competition in Local Government, not only in areas such as leisure, managers need to develop marketing strategies in line with business plans and organisational objectives.

This marketing training course aims to enlighten participants on the benefits of marketing and how to practically establish a marketing strategy and support plans.

An Introduction to Marketing training course objectives

  • Define Marketing
  • Understand the features and benefits of their service
  • Develop a marketing strategy linked to the business plan
  • Carry out a SWOT analysis and develop an action plan as a result
  • Identify their market research requirements and conduct the research as needed
  • Identify opportunities for promotional activity and produce effective promotional materials.

 


Sales & Marketing training resources


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