Sales & Marketing - 2 days - private courses from £1650 + vat
Sales & Marketing training uk
This Sales & Marketing training course is designed to help those working in sales and marketing to identify, recruit and retain the perfect customer.
Whether an old hand at sales & marketing or brand new, this fun and highly practical two day course is designed to stimulate sales & marketing activity by identifying and using best practice. A highly experienced tutor will work with delegates to develop a profile of their organisation's perfect customer, create a product description which will meet their needs, a strategy to help them buy and a plan to keep them loyal.
Sales & Marketing Training Course Content
The Definition of Marketing
- The Sales and Marketing Interface
- Philosophies
Identifying the Perfect Customer
- Recognising an Opportunity
- The Marketing Environment
- Research and Information Systems
Buyer Behaviour
- B-C, B-B, C-C
- Consumer Decision Processes
- Organisational Buying
Selecting the Perfect Customer
- Segmentation
- Targeting
- Positioning
Creating the Perfect Offering
- Product
- Price
- Place
- Promotion
- Putting the P's Together
- Multiple Mixes
Planning and Control
- Marketing Planning
- Forecasting and Expenditure
- Organisation and Control
Keeping the Perfect Customer
- Developing Loyalty
The Psychology of Selling
Developing Personal Power
Filling the Funnel
- Enquiries
- Cold Calling
- Deepening Existing Relationships
- Networking and Gaining Referrals
Presentations
- Desired Result
- Features and Benefits
- Framework and Proof
- Objections
The DREAM Buying Path
- Do
- Repeat
- Evaluate
- Access
- Money
Powerful Introductions
- 30 Second Introductions and Commercials
Identifying and Managing Buying Profiles
- Questioning, Language and Listening Skills
Closing and Follow-Up
- Buying Signals
- Closing Questions
- Follow-up Systems
The Psychology of Motivation
Personal Motivation Strategy
Sales & Marketing Course Prerequisites
There are no prerequisites for this sales and marketing training course.
Any one interested in learning or developing their sales & marketing skills will benefit from this training course, it is guaranteed to bring out new ideas that are specific to the individual's experience & industry sector.
Sales & Marketing Training Recommended Reading
Rainmaking Made Simple What Every Professional Must Know - Mark M. Maraia – buy from amazon
home book this course resources 01273 622272 info@siliconbeachtraining.co.uk