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Social Media & SEO Training Courses
Dates and full Social Networking Course Outlines can be found in our Social Media & SEO Training section.
Using Social Networks and the many collaborative aspects of Web 2.0 are more than a key way for a business to engage with its customers and increase sales - they are becoming a crucial aspect of running any business, any size.
We offer a wide range of public scheduled workshops on Social Media and related subjects in our Brighton-based training centre. Whether you wish to scrub up on existing skills or learn about aspects of Web 2.0 from scratch, our in depth and interactive courses on Social Networking are delivered by experienced trainers with current and practical knowledge of Social Media and SEO.
Our Social Media Courses:
Social Networking Training
Social Media is being integrated into the everyday sales, marketing, customer services and administration departments of businesses - small and large - at this moment. Businesses not exploiting the huge potential of Social Media are missing out on growing their customer-base, not to mention falling behind their competitors. Our Social Networking course will train delegates in not only how to use the major social networks, but also how they can be used to connect with customers, raise a brand’s profile and boost customers.
No prior knowledge is required in order for delegates to sign up for this Social Networking training course, they just need to have a good knowledge of the web and accounts set up on LinkedIn, Facebook and Twitter.
Read the full Social Networking Training Course Outline in our Social Media and SEO Courses section.
Search Engine Optimisation Training
Any business wishing to build their web presence will need to ensure that their website is optimised for the web. In other words, that it is accessible and easy to find via search engines such as Google. This practical SEO course aims to leave delegates with a thorough knowledge of search engine optimisation including demonstrating how search engines crawl the web and index information, how to structure web pages and choose keywords, and how to monitor results. Our SEO course acts as excellent complement to Social Media Training, by helping delegates to maximize their presence on the web.
There is no pre-requisite for this one day course, other than good general experience with computers and the Internet.
Read the full SEO Training Course Outline in our Social Media and SEO Courses section.
Blogging Training
When done well, maintaining a regular blog is a highly effective way of raising your online profile, establishing yourself as an authority, encouraging feedback from customer or potential customers and improving ranking on the search engines. It is also a crucial part of any serious Social Media marketing campaign. However, none of these benefits will be achieved with a poor quality or uninteresting blog: our intensive one day blogging courses will show delegates how to approach their blog both creatively and analytically by researching subject matter, identifying readership and getting it promoted.
No prior knowledge is required for delegates wishing to attend this course other than familiarity with the Internet and a blog set up. We can advise on the best blogging platform for you and we also offer WordPress courses and Joomla courses – two very popular blog publishing platforms.
Read the full Blogging Training Course Outline in our Social Media and SEO Courses section.
Google Analytics Training Courses
Once a website is up and running, it is essential that the SEO and Social Media marketing results are monitored – allowing you to identify your successes and increase sales. Google Analytics Training gives you the ability to discover how people are arriving at your site and how they are using it – all by learning how to use Google’s excellent free tool.
For beginners looking to improve the effect of their Search Engine Optimization (SEO), our Google Analytics Training will demonstrate how to set up Google Analytics, how to understand reports, how to use Adwords for pay-per-click (PPC) advertising, and how to set Goals and Filters in order to improve your website’s SEO. The next step is our Advanced Google Analytics Training, which enables delegates to use this powerful tool to its full potential in enhancing SEO and sales conversion. This includes in depth explanation of Web Metrics and Reports, use of Advanced Tracking, Tagging and E-Commerce features and how to improve conversion rates by analyzing Visitor Data.
Read the full Google Analytics Training Course and Advanced Google Analytics Training Course Outlines in our Social Media and SEO Training section.
WordPress Training Courses
WordPress is a powerful and very popular blogging platform which allows those without web design knowledge to set up a professional website. Our Introduction to WordPress training course offers a hands-on two-day guide to all the WordPress basics, from registering a Domain Name and adding a template, to managing spam and downloading plug-ins.
For those who have taken this course or are already familiar with the basics, our Advanced WordPress Training course runs for one day and guides delegates in creating a customized theme for their blog, that can be fully integrated with a website. Delegates should have knowledge of HTML and CSS, and are welcome to bring the HTML template and stylesheet that they want to apply to their blog.
Read the full WordPress Training Course and Advanced WordPress Training Course Outlines in our Web Design Training section.
Podcasting Training
Podcasting is providing either audio or video content over the web and it’s an excellent way to engage with your customers, raise your profile and increase your ranking on search engines. Incorporating Podcasting into your blog or Social Media networks is also a way to enhance your use of these mediums and attract more traffic. This Podcasting Training course runs for two days and covers all major aspects of Podcasting, including formatting, publishing, search engine optimisation and promotion.
For those wishing to attend this Podcasting course, good web knowledge is essential. Experience with social networks is also of value and our Social Networking training course is a practical complement.
Read the full SEO Training Course Outline in our Social Media and SEO Courses section.
Web 2.0 Training
Web 2.0 is the term associated with the shift towards a more collaborative and user-centred use of the web, which began around 2004. Social networks, wikis, blogs, video-sharing sites and book-marking sites are all examples of this more proactive web usage – used effectively they offer a highly effective way of engaging with a wide customer base, building your brand and increasing website traffic and sales. Our in depth one-day Web 2.0 Training Courses will look at how to use these various new technologies, with only a basic knowledge of how the web works required beforehand. Social Networking Training acts as a good follow up course for those wishing to learn more.
Read the full SEO Training Course Outline in our Social Media and SEO Courses section.
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