A presentation can be used for an almost limitless range of purposes – business, sales, academic, entertainment…
There’s no room to cover all of the different types of presentations here, however here are some tips on a couple of the main types:
Internal Business Presentations
Business presentations are often summaries of recent business activity, or of a business plan moving forward. Either way, they tend to be delivered to colleagues or peers (rather than to external clients like sales presentations) and often include stats or reports
Tips:
- Don’t under prepare just because you’re delivering to people you know – you’ll be wasting a lot of man-hours if you don’t have the information you need to hand.
- Use stats where they are needed to support a point, don’t just reel off a lot of graphs of the last quarter’s figures just because you’ve got them on your PC!
Sales Presentations
When you’re trying to sell to one of your clients it’s important to remember that you are representing your organisation. The client’s opinion of the whole company will be based on you as an individual. It’s therefore much more important to build rapport and trust than when presenting to your colleagues. You also need to think as much about the messages about your organisation that you are trying to put across as the facts.
Tips:
- Have a clear message about your company and your USP’s (Unique Selling Points). Make sure that these are emphasised througout your presentation
- Build rapport with the audience – make eye contact, engage them with questions and build trust. Remember people buy from people.
- Make sure your presentation stands out from the competition’s – you’ll often be one of many presentations they’re seeing that day. Think about what your competitors might be doing and make sure you do something different.
Similar resources you may like
- Sales Presentations.
- About Presentation Skills
- PowerPoint Presentations
- Making an Impact – Opening Presentations
- Conclusion
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good presentations, learning, Presentation Skills, Training
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