An Introduction to Marketing training - 2 days - private courses from £1650 + vat
Marketing training uk
This marketing training course examines the full implications of the word 'marketing'. Delegates will learn how to find out about customers and their needs and wants, look at the choices they have in marketing and how they relate to each other and consider the ways of contacting the market.
An Introduction to Marketing Training Course Objectives
Anyone who is involved or is about to be involved in the process of getting the right products or services to the right customers will benefit from this workshop. This marketing training course is suitable for marketing staff, but it also applies to managers in other areas.
An Introduction to Marketing Training Course Content
What Is Marketing
- the concept and role of marketing
- what it means and how it can be put to work
- the scope of marketing activity
- marketing in context
The Market-Place
- defining and segmenting markets
- analysing market opportunities
- identifying customers -who they are, what they want and how they buy
Market Information
- sources of information on customers
- competitors and market trends
- methods of market research
The Tools Of Marketing
- an introduction to the marketing mix
- advertising -preparing and executing an advertising campaign
- public relations -how to plan and stage a public relations campaign
- market research
The Offer
- using the marketing mix -product, price, promotion and place
- creating the ‘right ’offer
- creating ‘different ’offers for different markets
Reaching The Market
- contacting the market and customers
- making the product available to buy
Putting Marketing Into Action
- setting objectives
- marketing expenditure and allocating resources
- determining strategies
- marketing in different situations
At the end of the two days you will have a set of usable marketing documents and will have produced an actionable plan.
You will also have benefited from discussing ideas for improved marketing with the course tutor.
An Introduction to Marketing Course Prerequisites
There are no prerequisites for this marketing training course.
An Introduction to Marketing Training Recommended Reading
An Introduction to International Marketing - Keith Lewis, Matthew Housden – buy from amazon
home book this course resources 01273 622272 info@siliconbeachtraining.co.uk