Direct E-Mail Marketing training - 1 day - private courses from £595 + vat
E-Mail Marketing training uk
For a comprehensive 2-day introduction to online marketing, book this Direct Email Marketing training course with our 1-day Search Engine Optimisation training course.
Do you ever have a need to contact your clients or prospective clients by e-mail but want to present information on your products or services graphically? If so this is the e-mail marketing training course for you.
Direct E-Mail Marketing Training Course Objectives
This comprehensive 1-day E-Mail Marketing training course covers all of the technical, legal and design considerations that you will need to take in to account in order to plan and execute a successful e-mail campaign.
Direct E-Mail Marketing Training Course Content
What is an HTML email?
Why send HTML emails?
- the benefits of email in general
- what is email good for?
- Why use HTML emails?
Explaining some of the Jargon
- Acronyms in the HTML email world
Knowing your target audience
- customer relationship management
- understanding your audience
Managing an email campaign
- the mailing list
- list management
- bounced email
- subscriber information
- angry subscribers
- worthless email addresses
- contact strategy
- viral marketing
- incoming email
- autoresponders
- factors that affect the response
- guidelines for good email practice
Tracking
- why track?
- links
- visitor statistics
Sending out the email
- Sending out the mail yourself via your own ISP
- Using an ESP Email Service Provider
- The recipient fields
Legal & Related Issues
- Data Protection & Privacy
- The Directive on Privacy and Electronic Communications
- Additional information
Composing your HTML email content
- Before you start
- Web design principles
- Subject
- Content
- Newsletters / e-zines
- Style
- Layout
How to send a basic HTML email
- using Outlook Express
- basic HTML
- basic HTML email source code
- basic HTML layout using tables
- useful HTML commands
Images
- image formats
- image sourcing
- image manipulation
- keeping the file size down
- animated gifs
- background images
- tracking image
- blocking images
Technical Considerations
- HTML
- Active scripting: Javascript, ActiveX, VBScript etc
- forms
- CSS
- rich media content
- general guidelines
Understanding Email Headers
- what are headers
- viewing the headers
- the source code
- MIME
- a MIME example
- some common MIME headers
- writing your own headers
Limitations
- text only views
- web based clients
- AOL
- if all else fails
How to send an HTML email - summary
Testing
How to avoid being seen as spam
- by your isp
- by other isp's
- by viewers
The 7 sins of HTML email
Conclusion
Direct E-Mail Marketing Course Prerequisites
- This course assumes familiarity with the use of a computer keyboard and mouse, and Microsoft Windows based products.
- It also assumes that the participant has browsed the web with a browser such as Netscape or Internet Explorer.
Direct E-Mail Marketing Training Recommended Reading
The Eng@ged Customer: The New Rules of Internet Direct Marketing - Hans Peter Brondmo – buy from amazon
home book this course resources 01273 622272 info@siliconbeachtraining.co.uk
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