Telephone Sales Training

This Telephone Sales training course has been designed to help telesales people to gain the skills and knowledge needed for effective telephone selling.

Telephone sales can be one of the most powerful selling tools at your disposal when done correctly, and so learning how to make the most of the process can have a huge positive impact on profits.

We can run this course according to your needs, here at our Brighton premises or at your own venue, and the content can be tailored to meet your requirements.

Call us now on +44 (0)1273 622272 to book or discuss the options available.

Course Objectives

At the end of the Telephone Sales training course, delegates will know:

  • The principles of selling over the telephone, 
  • The structure of the call cycle and relate customer needs to their products and services 
  • The process of effective questioning, listening and identifying buying needs and criteria.


Who is this course for?

Perfect for new recruits or experienced salespeople aiming to improve performance to increase sales.

  • The Definition of Selling
  • Glossary of Sales Terminology
  • Skill knowledge and attitude
  • Converting enquiries into sales

Incoming calls

  • Buying Signals

Finding the MAN

  • Who are we trying to sell to?

The Sales Cycle

The A I D A Sales Structure

  • Attention
  • Interest
  • Desire
  • Action

Features, Advantages and Benefits (F.A.B.)

  • What is a Feature?
  • What is a Product Advantage?

Express the feature, explain the advantage and deliver the sales benefit.

Questioning Skills - When and how to use:

  • Hypothetical
  • Leading
  • Reflective
  • Specific or Probing
  • Closed or Open

Situation Questions

  • Problem Questions
  • Explicit Needs
  • Implied Needs

Listening Skills – Are You a Good Listener?

  • Closing Techniques
  • The Alternative Close
  • The Assumptive Close
  • The Summary Close

Reasons for Low Feedback

Objection Handling

  • Listen
  • Specify
  • Question
  • Answer
  • Confirm
  • Close

Hidden Objections

  • Confidence
  • Defensiveness

Four More Techniques for Handling Objections

  • Feel, Felt, Found
  • Agreement
  • You’re right, however...

Managing Sales Time



Starting Price:£1095

Duration:1 Day

Telephone Sales Training Calendar


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Starting Price:£1095

Duration:1 Day

Telephone Sales Training

Sorry! Our team is updating this schedule!

----- OR -------

Please reach us at+44 20 4571 2395 or or for more information about the schedule

Telephone Sales Training

Sorry! Our team is updating this schedule!

----- OR -------

Please reach us at+44 20 4571 2395 or or for more information about the schedule

Telephone Sales Training

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6 Months Access - £219
1 Year Access - £439

Your Online (Telephone Sales Training) Package

Upon purchase you will receive a password via the email you used to purchase the course.

You will then be able to login to our online learning platform with your email and password.

You will have access to the platform for 90 days to complete your course.

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Upcoming Dates

Onsite Training

Our Onsite/In-house Training method is most selected by organisations, as it allows them to train their employees at their choice of place. We can also tailor the course content to focus on your needs.

Leading Path to Success


Find a course and let us know how you would like to learn.

Step 1


Select your preferred method of training for the course.

Step 2


Confirm your seats.

Step 3


Get an excellent experience with our qualified instructors.

Step 4


Acquire skills and achieve your career goals.

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Some Facts Worth Shouting About

To win in this competitive world, you need to be constantly moving forward, and Silicon Beach Training is the one that can help you. Our courses are highly engaging as we have high-quality and certified training courses for both individuals and organisations that are structured in easy to digest modules. We don't compromise on the quality of our trainers. We have:

Our Clients

With extensive experience working with large organisations, national and local government, universities, charities, SMBs and individuals we believe that no client is too big or too small. This creates a diverse atmosphere on our scheduled courses with the opportunity to discuss solutions for a wide range of problems. We excel at developing bespoke training solutions for prestigious clients including EDF Energy, Sport England and Tesco PLC.

Banco Central Do Brasil

Nationwide Building Society

EDF Energy

EDF Energy

Sport England

Sport England

Tesco PLC

Tesco PLC

Imperial College London

Imperial College London

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