Sales & Marketing Training

This Sales & Marketing training course is designed to help those working in sales and marketing to identify, recruit and retain the perfect customer.

Whether an old hand at sales & marketing or brand new, this fun and highly practical two day course is designed to stimulate sales & marketing activity by identifying and using best practice.

A highly experienced tutor will work with delegates to develop a profile of their organisation’s perfect customer, create a product description which will meet their needs, a strategy to help them buy and a plan to keep them loyal.

Call now on +44(0)1273 6222 72 to book or further discuss your training requirements.

Course Objectives

After attending our Sales & Marketing Course, delegates will be able to:

  • Identify the 'perfect' customer
  • Create powerful introductions
  • Fill the sales funnel
  • Understand the psychology of selling
  • Close and follow-up sales

Who is this course for?

Anyone interested in learning or developing their sales & marketing skills will benefit from this Sales & Marketing course, it is guaranteed to bring out new ideas that are specific to the individual's experience & industry sector.

The Definition of Marketing

  • The Sales and Marketing Interface
  • Philosophies

Identifying the Perfect Customer

  • Recognising an Opportunity
  • The Marketing Environment
  • Research and Information Systems

Buyer Behaviour

  • B-C, B-B, C-C
  • Consumer Decision Processes
  • Organisational Buying

Selecting the Perfect Customer

  • Segmentation
  • Targeting
  • Positioning

Creating the Perfect Offering

  • Product, Price, Place, Promotion
  • Putting the P's Together
  • Multiple Mixes

Planning and Control

  • Marketing Planning
  • Forecasting and Expenditure
  • Organisation and Control

Keeping the Perfect Customer

  • Developing Loyalty

Filling the Funnel

  • Enquiries
  • Cold Calling
  • Deepening Existing Relationships
  • Networking and Gaining Referrals


  • Desired Result
  • Features and Benefits
  • Framework and Proof
  • Objections

The DREAM Buying Path

  • Do
  • Repeat
  • Evaluate
  • Access
  • Money

Powerful Introductions

  • 30 Second Introductions and Commercials

Identifying and Managing Buying Profiles

  • Questioning, Language and Listening Skills

Closing and Follow-Up

  • Buying Signals
  • Closing Questions
  • Follow-up Systems



Starting Price:£1095

Duration:1 Day

Sales & Marketing Training Calendar


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Starting Price:£1095

Duration:1 Day

Sales & Marketing Training

Sorry! Our team is updating this schedule!

----- OR -------

Please reach us at+44 20 4571 2395 or or for more information about the schedule

Sales & Marketing Training

Sorry! Our team is updating this schedule!

----- OR -------

Please reach us at+44 20 4571 2395 or or for more information about the schedule

Sales & Marketing Training

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6 Months Access - £219
1 Year Access - £439

Your Online (Sales & Marketing Training) Package

Upon purchase you will receive a password via the email you used to purchase the course.

You will then be able to login to our online learning platform with your email and password.

You will have access to the platform for 90 days to complete your course.

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Upcoming Dates

Onsite Training

Our Onsite/In-house Training method is most selected by organisations, as it allows them to train their employees at their choice of place. We can also tailor the course content to focus on your needs.

Leading Path to Success


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Select your preferred method of training for the course.

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Confirm your seats.

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Get an excellent experience with our qualified instructors.

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Acquire skills and achieve your career goals.

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Some Facts Worth Shouting About

To win in this competitive world, you need to be constantly moving forward, and Silicon Beach Training is the one that can help you. Our courses are highly engaging as we have high-quality and certified training courses for both individuals and organisations that are structured in easy to digest modules. We don't compromise on the quality of our trainers. We have:

Our Clients

With extensive experience working with large organisations, national and local government, universities, charities, SMBs and individuals we believe that no client is too big or too small. This creates a diverse atmosphere on our scheduled courses with the opportunity to discuss solutions for a wide range of problems. We excel at developing bespoke training solutions for prestigious clients including EDF Energy, Sport England and Tesco PLC.

Banco Central Do Brasil

Nationwide Building Society

EDF Energy

EDF Energy

Sport England

Sport England

Tesco PLC

Tesco PLC

Imperial College London

Imperial College London

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