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Social Media Training

1 day - £225 + vat

If you’re not already using Social Media Marketing to connect with customers and generate traffic to your site you’ll soon be dropping down Google’s rankings and losing business. Social Media is now an essential part of the marketing mix. This Social Media Course won’t just tell you how to set up Facebook, Twitter and LinkedIn etc., we will show you how and why to use them to engage with your customers, build your brand and increase sales. This Social Media training course provides hands-on, practical tuition on why and where to use blogs and social networking platforms like Facebook, Twitter, LinkedIn and YouTube to make the biggest impact for you. During this Social Media Course you will discover the possible pitfalls of using Social Media, learn appropriate Netiquette (Internet etiquette), as well as looking at examples of how to best spread your message.

"Fantastic Social Media Course!. It's rare I go on a course and come away with all the answers I needed. Top job!" - Simon Humphries - Parcelpal

Social Media Training Course Objectives

On completion of this Social Media Course delegates will:

• Understand how to use Social Media to engage with clients online
• Know what to blog about, and when to blog
• Know how to leverage Twitter, LinkedIn, FaceBook and YouTube to spread messages effectively and drive web traffic
• Be able to monitor the success of Social Media campaigns

Social Media Course Content

Introduction to Social Media

• What is social media and how does it differ from traditional media?
• Conversations, relationships, word of mouth and transparency
• Trends and latest developments

Blogging

• Why blog?
• Research methods for writing relevant, timely content
• Transforming competitors into collaborators with links and commentary
• Embedding video with YouTube

Making best use of specific Social Media platforms

Twitter

• How does Twitter work?
• Setting up a Twitter account
• Retweets, hashtags and lists
• Tweeting rich media
• Managing and enhancing Twitter with apps & tools

LinkedIn

• Your profile
• Building connections
• Using groups – drive traffic with news & discussions
• Getting recommendations

Facebook

• How can I use Facebook to aid my business?
• Developing a homepage
• Setting up a group vs. setting up a page
• Facebook apps to share content

Monitoring your Social Media Performance & Developing an Action Plan

• Where are the people you want to reach?
• What are people saying about you?
• Analytics and stats tools
• Developing your strategy

Social Media Training Course Pre-requisites

Prior to attending this Social Media course delegates should have:

• A good understanding of the web
• Twitter, LinkedIn & Facebook accounts already set up

Download course outline as pdf.

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