Home » Training Courses » Social Media Training » Social Media Training

Social Media Training

2 days - £445 + vat

SUMMER PICK & MIX on Social Media and SEO Training
5-day training packages for just £795 + vat (normally up to £1,195)

• Social Media + Wordpress + Blogging
• Social Media + SEO Training + Google Analytics + Adv. Google Analytics
• Social Media + Blogging + Google Analytics + Adv. Google Analytics
• E-Mail Marketing + SEO Training + Social Media + Google Analytics
• SEO Training + Blogging + Wordpress + Adv. Wordpress

Social Media & SEO Training package deal
Social Media Training + SEO Training: £570 + vat for both courses (normally £695)

If you’re not already using Social Media Marketing to connect with customers and generate traffic to your site you’ll soon be dropping down Google’s rankings and losing business. Social Media is now an essential part of the marketing mix.

This Social Media Course won’t just tell you how to set up Facebook, Twitter and LinkedIn etc., we will show you how and why to use social networks to engage with your customers, build your brand and increase sales. This Social Media training course provides hands-on, practical tuition on why and where to use blogs and social networking platforms like Facebook, Twitter, LinkedIn and YouTube to make the biggest impact for you. During this Social Media Course you will discover the possible pitfalls of using Social Media, learn appropriate Netiquette (Internet etiquette), as well as looking at examples of how to best spread your message.

Search Engine Optimisation is a key step to creating brand exposure and driving online traffic - for online success it goes hand in hand with your social media campaign; find out more about our SEO Training. 

"Fantastic Social Media Course!. It's rare I go on a course and come away with all the answers I needed. Top job!" - Simon Humphries - Parcelpal

Social Media Training Course Objectives

On completion of this Social Media Course delegates will:

• Understand the underlying principles of Social Media to engage with your clients
• Formulate an Action Plan that combines the key Social Media Networks and tools
• Effectively create compelling content to increase your online presence
• Be able to monitor the success of Social Media campaigns

Social Media Course Content

Introduction to Social Media

• What is social media?
• How can it help my business?

The Big Picture

• Establishing your identity and your message
• Finding your Tribe
• It’s not about you, it’s about them
• Conversations, relationships, word of mouth and transparency
• The key Social Media tools and networks
• The consolidated approach

Blogging

• Why blog and What to blog about
• The key types of blog post
• Research methods for writing relevant, timely content
• Engaging the audience with video

For an in-depth coverage of how to write a great business blog, we offer a 1-day Blogging Course

Making best use of specific Social Media platforms

Twitter

• How does Twitter work?
• Setting up a Twitter account
• Retweets, hashtags and lists
• Tweeting rich media
• Managing and enhancing Twitter with apps

LinkedIn

• Your profile
• Building connections and getting recommendations
• Using groups – drive traffic with news & discussions

Facebook

• How can I use Facebook to aid my business?
• Developing a fanpage
• Facebook apps to share content 

Pulling all the Social Media Platforms Together

• Working efficiently by connecting the Social Media platforms and networks
• Working consistently

Monitoring your Social Media Performance & Developing an Action Plan

• What are people saying about you?
• Analytics and stats tools
• Developing your strategy

Social Media Training Course Pre-requisites

Prior to attending this Social Media course delegates should have:

• A good understanding of the web
• Twitter, LinkedIn & Facebook accounts already set up

Social Media Training Course Recommended Reading

Socialnomics: How Social Media Transforms the Way We Live and Do Business

- Eric Qualman - buy from amazon

This is Social Media: Tweet, Blog, Link and Post Your Way to Business Success

- Guy Clapperton - buy from amazon

Social Media Metrics: How to Measure and Optimize Your Marketing Investment

- David Meerman Scott - buy from amazon

Download course outline as pdf.

Share This

• Digg
• Twitter
• Stumbleupon
• Delicious
• Facebook
• Myspace
• Google
• Technorati
• Newsvine