Social Media Training

Over the last few years, Social Media Marketing has become about more than just building brand awareness. It's now a vital factor in Search Engine Optimisation. The good news is that, by using social media to engage with customers, your Google & Bing rankings will follow.

We'll show you how to connect with clients & build your brand on all the relevant Social Media platforms. By doing this, you'll build up your profile in the eyes of Google.

We believe that the best training includes both theory and hands-on, practical tuition. The course will therefore include case studies and personalised strategy tips. You'll leave with everything you need to build a powerful social media marketing campaign.

Because signals from Social Media are so important for the search engines, you might also want to complement your training with our SEO Training course. Understanding the importance of Blogging & Content Marketing is also integral to both strategies. Of course, these topics will be included in the Social Media course, but they are also run as stand alone courses that cover the subjects in depth. 

Does it suddenly seem like your training needs might go beyond Social Media? Our Pick 'n' Mix 5-day package of Internet Marketing courses enables you to put the courses together - and save money at the same time!

Just want to stick with the 2-day Social Media course? We run them regularly in our Brighton training centre, and are happy to book a private course for you if you'd prefer. If you don't fancy the trip to Brighton then we can come and train you on site. To discuss this more, or to book, just give us a ring on +44 (0) 1273 622272.

Social Media Training Course Objectives

On completion of this Social Media Course you will:

• Understand the underlying principles of Social Media to engage with your clients and target audience
• Formulate an Action Plan that combines the key Social Media Networks and tools
• Effectively create compelling content to increase your online presence
• Be able to monitor the success of Social Media campaigns

Social Media Training Course Prerequisites

Prior to attending this Social Media course delegates should have:

• A good understanding of the web
• Twitter, LinkedIn, Facebook & Google accounts already set up

What our Clients Say about our Social Media Course 

"Fantastic Social Media Course!. It's rare I go on a course and come away with all the answers I needed. Top job!"
Simon Humphries - Parcelpal

"Good depth, great variety of information and the tutor’s knowledge of the subject was excellent"
Grant Smyth - Richmond Marketing

"Really helpful - great mix of beginners info and advanced. Really nice paced lecturer! Easy to understand."
Sarah Woodman - Bond International Software (UK) Ltd

"Very well prepared and instant with open questions. The course follows exactly how you would use Social Media on a daily basis - I have found the course very beneficial and after implementing it, the company and our clients have seen fan/follow growth of up to 30% within the month"
Paul Noonan - Sans Frontiere Marketing

Social Media Training Package Deals

PICK & MIX on Social Media and SEO Training

Social Media & SEO Training package deal
Social Media Training + SEO Training: £645 + vat for both courses (normally £790)

Download the Full Social Media Training Course Outline

Social Media Course Content

Introduction

• What is social media?
• Proof of the power of social
• How does social media help businesses?
• Social media's possible pitfalls

Planning

• Aligning social media with your business plan 
• Using social media to establish your identity and your message
• SEO basics

Blogging

• The importance of blogging
• Audience engagement using video
• What to blog about
• Commenting and guest blogging

Making best use of specific platforms

Twitter

• Getting the best out of Twitter
• Twitter jargon
• Retweets, hashtags and lists
• Twitter tools
• Finding incluencial users
• Adding a Twitter widget on your site/blog
• Changing your Twitter background 

LinkedIn

• Enhancing your profile
• Building connections and recommendations
• Driving traffic with groups and answers

 Facebook

• Profiles, groups and business pages
• Developing a Facebook business page
• Making the most of Facebook timeline
• Facebook Ads

Google+

• Your profile and business page
• Using Circles
• +1’s – their impact on SEO

Pinterest

• The power of sharing visuals
• Pinning and repinning
• Copyright concerns

Pulling it all together

• Efficient working

Measuring and monitoring

• What are people saying about you?
• Analytics and stats tools

Strategy

• Developing your strategy and policy